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You can see other examples
creeping in too. Adobe’s Creative
Cloud apps - which include
Speedgrade, Premiere and After
Effects – for example are available
as a one-year or month-to-month
‘membership’. Having rattled on about renting kit
for the last 462 words, however,
it’s hardly a new phenomenon is it?
Most other things in the TV industry
– cameras, crew, OB trucks and
traditional edit suites – are hired.
Why not software?
I remember back in 2005 Quantel
offered a Pay-As-You-Go option for
its eQ system that allowed users to
upgrade from SD to HD at the flick
of a switch. The higher resolution
capabilities, if I remember correctly,
were installed but you needed a
paid-for key to access them and you
could do so on a weekly or monthly
basis, as each HD job arrived.
It clearly hasn’t caught on in a big
way though. So I did a Google
search to see what other products
are available like this (or in a similar
fashion). Pipeline FX’s Qubel is available on
a license rental basis for when you
need more rendering capacity for
a short period of time but don’t
want to be tied in to an additional
overhead once the project is
complete. While GenArts’s Sapphire
plug-ins for After Effects and Final
Cut Pro is another example. You can
get the whole lot of them for just a
single month if you want.
There’s definitely a trend here (albeit
a small one). What is perhaps more
interesting is where this mindset will
One suggestion is that post houses
in the traditional sense will one
day not exist at all and that almost
everything will be done away from
the facility using kit owned by
someone else. One US firm has
already pre-empted that idea with
its OutPost system. Thanks to ever
faster graphics cards Light Iron
from California has come up with
a post-production lab that you can
put on set, near set or on location.
It has been developed for making
dailies, syncing audio, processing
files for Avid or FCP and all the other
things that are generally done in
big buildings with huge overheads.
This is not about editing on location.
That’s easy. And it’s not a DIT cart.
OutPost is run by a single operator
and can be hired for a single day.
This ‘pay-as-you-go post house’
is an idea that I can see catching
on here in Blighty, and, in fact,
mirrors one that a friend of mine had
15 years ago. His vision involved
shipping containers filled with suites
and servers being erected like a
‘pop up’ restaurant on set.
Technology has got much smaller
since then but the idea remains the
same: huge swathes of the post-
production process do not need to
be carried out in a post house and
in many cases they simply cannot
be. And post houses and creative
types cannot afford to keep buying
new kit so they need new, cheaper,
more manageable financial options.
Mobile, rented, ephemeral: it’s
hardly a revolution but you can see
where it potentially might take post-
production in the next few years.
TV-BAY MAGAZINE | 33