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time the new Salford centre will need access to the material at the old London base. In retrospect, using the cloud for storage, rather than discs and tape, would have made the logistics of the move much easier. Yes, the cloud does have its place in broadcast TV and Soho – but it only fits where it can save money. The cloud sessions I attended were packed with interesting information, and full-house audiences. No doubt BVE will run a cloud day again next year. If they are anything like as good as those I saw it would be well worth the time – and entry this year was again free! TV-BAY MAGAZINE | 43 TV-BAY075MAR13.indd 43 11/03/2013 16:51