To view this page ensure that Adobe Flash Player version
11.1.0 or greater is installed.
cloud service. That does not affect
tablet and smartphone users but
the necessary smart TV sets are
sold at significant premium to
We have not heard the last of this
idea and some more schemes will
be rolled out. Already smart TV
set-makers are getting involved
with Samsung working with some
cloud services and LG setting up
its own LG Cloud service, first in
the USA, South Korea and Russia
and now in South Africa and soon
40 more countries. This allows
users of LG CINEMA 3D smart TV
sets to directly receive streaming
content. As it happens this ‘cloudy set-
top box’ topic came up at the
recent Connected TV Summit
in London where the opinions
divided between the TV operators
and the telecoms companies.
What a surprise! The former were
generally supporting the status
quo, while the telecoms people
were keen on virtualising the STB.
But it is still very convenient and
reassuring to have the media
stored in-house or fed live over-
the-air by DVB, and not having
to rely on the highly variable state
of my live internet connection to
enjoy a whole programme without
fear of, or actual, interruption.
There are other concerns such as
possible latency when controlling
a virtual STB. Overall the telecoms
companies have a big job to do to
persuade me to think otherwise.
If they want to run, first they must
learn to walk. And in my book that
means superfast broadband for all!
TV-BAY MAGAZINE: ISSUE 78 JUNE 2013 | 37