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The many recent advancements in streaming technologies have been a boom to the live web- streaming industry in general, where budgets can be tight. Performing artists are streaming video and thus enhancing their exposure. Corporations are streaming live training and product introductions. Religious and educational institutions are reaching distant audiences. Government agencies are using live video when it is critical for survival or security. For example, first responders can be alerted to details of accident scenes, while law enforcement agencies can monitor situations live to know when back-up support is needed. Looking to enhance its online live video presence for its news, sports, political, and entertainment content, Telegraph Media has invested in the technology needed to expand its live online video coverage for its audience, including cellular uplinking, contribution links and web streaming. This investment lets the media outlet broadcast not only to its website, but also to its audience using mobile devices such as iPads and iPhones. As the world continues to demand that its nearly insatiable need for live news and entertainment be fed, the good news is this: the technology is keeping pace. Lorna Garrett is an expert in the field of streaming technology. She is Director of Garland Partners Limited, a UK-based provider of technology solutions. TV-BAY MAGAZINE: ISSUE 81 SEPTEMBER 2013 | 63