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Revealing the real lives behind 999 responses Jonathan Bolton, head of PROCAM’S Manchester operation discusses the challenges of capturing real time footage when following emergency services on call F actual programming has seen a revolution. Viewers want more from factual programmes: they no longer want traditional, staid documentaries, but want to see fast-paced in-depth stories with real human interaction behind them. This is where shows like 999: What’s Your Emergency and 24 Hours in A&E come in.  72 | TV-BAY MAGAZINE: ISSUE 82 OCTOBER 2013 Creating programmes that deliver an in-depth look into real-life stories provides production houses with a number of technical challenges, especially on series where the emergency services are involved. The situations they face can be life or death. PROCAM Manchester provided equipment to two of the most popular emergency service observational documentaries from the past two years: Channel 4’s 2012 series 999: What’s Your Emergency and the BBC’s 2013 show Keeping Britain Alive: The NHS in a Day. Both built their series around following the emergency services as they dealt with incredible, unplanned and often highly sensitive stories across Britain. Johnni Javier, Line Producer at Blast Films, the production company behind 999: What’s Your Emergency, wanted to maximise the look of the series: it had to be ambitious and real but with beautiful filmic qualities. Javier explains, “The UK audience