TV-BAY Magazine

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Post sector survey results revealed A dder Technology, the high performance keyboard, video and mouse (KVM) specialist, has announced the results of its survey of the post-production sector. Adder commissioned the study to gain an insight into the future of the post market and to understand the industrys longer term technology needs. Standard heads on NEP Mobile N EP, operator of the world’s largest fleet of television mobile units and global production studios, utilizes Vinten Vector pan and tilt heads exclusively on their OB vans. NEP CTO George Hoover pointed out that the reason why the heads have become the industry standard pan and tilt heads for hard cameras is that the camera operators like them best for smooth operation. All of the cameramen on remote sites are generally freelancers, so they work a variety of different productions and mobile units. They can rely on the Vinten Vector heads to help them consistently get their shots. Hoover explained that a freelancer’s next job is incumbent upon their performance at the current remote. So from our perspective, we like to give them the tools that they know will let them work at their optimum creativity. www.vinten.com Simplified compliance monitoring and competitive analysis Jamie Shepperd, group marketing manager, Adder Technology, explains: With the continued adoption of IP in the broadcast sector, we wanted to know to what extent these technologies are making in-roads into the post- environment. As IP speeds reach the point that proprietary techs are no longer a pre-requisite for post-production, we stand at a juncture where all the old certainties of what can and cannot be achieved using open or closed technologies are fundamentally changing. The results found that the influence of IP based technologies is growing in the post sector. Around one third (38%) of respondents currently use standard IP infrastructure to manage workflows, 29% use a combination of IP and proprietary technologies and just 13% use only bespoke. For those who have not made a full or partial move to an IP-based approach, the key concerns identified were the cost of upgrading facilities (38%) and bandwidth limitations (35%).  The survey also focused on the role technology plays in future-proofing and expansion. Almost half (45%) of the sample said the need to update specialist broadcasting technology was the major driver behind IT procurement, while centralising assets and flexibility followed closely behind at 36%. A lack of physical space within existing facilities was cited as problematic by almost a quarter of those surveyed when they were asked about growth plans and the possibility of relocation. Almost a third of respondents indicated they would be moving out of Soho, or will be considering a move within the next 10 years. Volicon have announced that Brazil’s TV Globo, one of the world’s largest commercial TV networks, is using the Observer® Media Intelligence Platform to monitor national feeds delivered across Brazil’s 27 states as well as 125 countries in the Americas, Europe, and Africa that are served by TV Globo International channels. The Volicon Observer is used to support critical applications including compliance monitoring, closed-caption/audio description compliance, and competitive analysis. Shepperd concludes: Post-production is an environment where there is continued pressure to cut costs and create efficiencies. The survey results indicate that centralised assets, along with a requirement for greater flexibility and collaboration within facilities are seen as being the drivers for maintaining or increasing capability. IP technology offers the means to do this and will become a key influence in determining the future functionality of post suites. www.volicon.com www.adder.com 14 | TV-BAY MAGAZINE: ISSUE 85 JANUARY 2014