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• Production and multiplatform distribution combined into a single, file-based workflow • Lower production cost and less time to create higher-quality content • Creation of an agile infrastructure that supports changing needs • Lower aggregate storage cost through tiered storage management Taking a cloud approach helps organizations incorporate MAM systems affordably in order to realize concrete cost savings, signifi cant workfl ow effi ciencies, and, typically, potential new revenue streams that result in additional fi nancial benefi ts. What other benefits does the cloud bring to MAM? The cloud can completely transform a business by creating new revenue streams or entirely new businesses. In the media and entertainment industry, companies large and small store and manage their digital assets by investing in MAM software, storage technologies, servers, and the personnel to maintain and support the environment. This means they rely on localized racks of servers, which are expensive and most often underutilized, and require upgrades every two to three years. An on-site infrastructure is expensive and time- consuming enough to maintain so that it meets a broadcaster’s local MAM needs, so imagine the costs associated with establishing the same infrastructure and support around the globe to meet the needs of a global organization or workforce! A cloud-based MAM system, on the other hand, working in concert with a CSM system, improves upon that approach. For companies that have bought MAM software and the hardware to run it, and hired or allocated the IT staff to maintain it, a cloud-based MAM/CSM system will signifi cantly lower their costs. Why? Because there is no upfront investment in software or hardware, and the MAM/CSM provider takes care of all the maintenance and upkeep – all for a low monthly price based on usage. A cloud-based MAM/ CSM system is not only affordable; it’s absolute nirvana for those who are tasked with fi nding, reformatting, and distributing assets on request to everyone who needs access to them. With a cloud-based MAM/CSM system, the assets are available at the fi ngertips of any authorized users, so they can size and format the assets as needed themselves. Besides saving the cost of infrastructure, equipment, maintenance, staff, and physical space, the cloud delivers even more benefi ts: • Cloud-based applications are accessible from anywhere in the world, both inside and outside corporate offi ces. ASK OUR EXPERTS 44 | TV-BAY MAGAZINE: ISSUE 85 JANUARY 2014 • Faster deployment speeds: cloud-based technologies provide the ability to get applications up and running – and expand the IT resources they use – much faster than with on-premises solutions. • Flexible and scalable: cloud-based infrastructure and a pay-as-you-go model give companies an always- available application that can scale to accommodate peaks in usage without affecting the bottom line. This benefi t is particularly helpful for fast-growing companies that might not be able to afford the upfront investment in a server infrastructure that would scale as quickly as the organization. • Greater availability of the content for protection, preservation, duplication, and health check. • Reliability: cloud providers offer service guarantees for business continuity in the face of disaster or network interruptions. Cloud is an operational cost rather than an investment cost. Acquiring expensive equipment is a capital expenditure – one that depreciates over time. Cloud computing means that one-time capital expenditure can be spread across several operational cycles, thus becoming part of the organization’s operational cost. Staff members that were hired to manage IT infrastructure can now be assigned to other areas, such as support. POST YOUR QUESTION ONLINE: Search ‘tvbay’ Tel. +44 (0)1635 237 237 Email.