TV-BAY Magazine

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The new DPP standard W hy and how is the DPP standard significant for broadcasters and other media facilities across the U.K., and beyond? The Digital Production Partnership (DPP) was founded in January 2011 by the BBC, ITV, and Channel 4, with representation from Sky, Channel 5, S4/C, UKTV, and BT Sport, to help speed the transition to fully digital production and distribution in television. The DPP delivery standards established by this group intended to maximize the ease and efficiency of digital production by providing a tightly constrained workflow structure and standardized practice for creating and managing file-based content. With file-based content delivery (based on DPP specs) becoming mandatory by the major UK broadcasters from Oct. 2014, the contents of those standards are having a real impact on production companies and content producers, not just across the U.K., but for any studios or other content producers delivering media into this market. Because broadcasters in the U.K. are, like many other broadcasters, users of content from the U.S. and other countries, the DPP delivery standard will require that DPP compliance processing is applied to files either by the content creator (should they wish to retain creative control), or by their third party providers. One way or another, the new standard increases the processing required across the full digital media supply chain. by Craig Newbury, RadiantGrid, Wohler Technologies Inc. 64 | TV-BAY MAGAZINE: ISSUE 85 JANUARY 2014 What is the specific challenge that the DPP delivery standards present for content creators? While DPP specifications address processes starting from acquisition of original material, and encompasses elements ranging from budgeting for productions and shoots to the interchange of specific “shims” of metadata between workflow areas, it is the delivery aspect of these specifications that, from our perspective, is most important. For content creators sending content to U.K. broadcast facilities, the challenge lies in how to create files that conform to DPP specifications without significantly increasing demands on personnel and facility resources. If it is not automated and accelerated, the processing necessary to adjust and deliver files properly can be time- consuming and laborious, with tasks such as broadcast color legalization often requiring hardware baseband processing or a lengthy re-rendering process in the NLE environment. Prior to delivery, operators must make sure that codecs, containers, and formats are correct. Throughout all of these manual processes, facilities run the risk of introducing error and increasing the potential of having to rework content to meet delivery criteria. If media facilities are able to address this challenge and automate key processing tasks using a single fully integrated and automated system, rather than approaching the problem using a solution comprising of multiple discrete components with varying levels of processing capabilities, they can turn DPP-related compliance processing into a back office function. With content being conformed automatically to the correct specifications, such companies can maintain their primary focus — and the