TV-BAY Issue 88

To view this page ensure that Adobe Flash Player version 11.1.0 or greater is installed.

NEWS NAB Booth Swatting broadcast bugs at NAB N6115 with Paul Nicholls N o doubt some of you will be reading this magazine 35,000 ft over the Atlantic as the UK broadcast industry races towards NAB. In somewhat of a reflective mood before the bedlam of the show, I too will be settling down to my usual gin and tonic thinking about the months of planning before NAB. Soon enough Virgin will announce over Boston that the bar has been closed to ‘preserve’ some drinks for the returning flight. In contrast to us hurtling along at 560 mph, the PHABRIX stand has taken a more leisurely route by boat. The controlled panic in January as we completed the stand design, were assured by R&D that the marketing messages on the stand would indeed correlate to what they would deliver in April are probably familiar to all aboard. And then there is that moment when you hope that the new marketing campaign is understood – particularly in ‘Americanese’. For the Rx rackmount it was easy. Keep it corporate, steady, feature rich in line with a monitoring range and go bold with the new V9 features – check out the quality of our new waveforms at 1920 x 1080. For a new entry to our successful Sx range, the TAG, it seemed a good idea in January to focus on the theme of handheld and bring the motif of hands into the marketing messages. Adverts and stand are covered with big coloured hands – the new TAG, an affordable multi interface portable is the focus of this campaign, but it just as much applies to our successful hand held SxE eye and jitter instrument. Add to this a unique give-away at the show and the idea of swatting broadcast bugs and ‘voila’ – we can all have a bit of fun at NAB smacking the message home. By visiting the stand you get your very own fly swatter with a seductive price ‘TAG’ of £1999. One more drink I think – oh and what fun watching the reaction of people passing the voice actuated hands on the stand that shout – ‘I want one’. See you at NAB stand N6115 Dalet and Filemobile Primestream D alet Digital Media Systems, a leading provider of Media Asset Management (MAM) solutions, software and services for content producers, have announced a partnership with Filemobile, a software company specializing in interactive online solutions. Featured at the upcoming NAB 2014 exhibition, the new partnership demonstrates the innovative integration of user-generated content (UGC) into the news workflow using Dalet News Suite and Filemobile solutions. P rimestream® will demonstrate FORK(TM) Production Suite v4.6, an upgrade to its acclaimed software platform for media asset management (MAM) and production automation. FORK Production Suite v4.6 features the U.S. premier of Workflow Manager(TM) v1.0, a new add-on module for designing internal video production processes across multiple departments of an organization. Simplifying task management enables content creators to focus on decision-making, communicating, and creating -- while connecting administrators, engineers, and support staff to the workflow for staying informed and controlling the efficiency of the production process. Workflow Manager is suited for all IT infrastructures, including broadcast, postproduction, and corporate enterprise. www.primestream.com Book a Private Demonstration at NAB 2014 To book a private Dalet-Filemobile demo during NAB, please visit www.dalet.com/ nab14-demo-booking. www.dalet.com Booth 36 | TV-BAY MAGAZINE: ISSUE 88 APRIL 2014 SL2725 Booth SL10216