TV-BAY Issue 88

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Race. Viewers expect to see the view from the referee’s boat, and get pictures from each of the competing eights. Renting a wireless camera is not a simple selection off a rate card. You need a trusted partner who operates a range of wireless systems and can put together what your production requires. What works at Twickenham does not work on a riverbank, or an ocean racing yacht, or at Glastonbury, or on a rally car. Which is why we have a specialist RF department to solve these problems. It means we can provide the complete package of the right camera (often a miniature camera needing a special mount) and the wireless link both on the camera and the diversity receivers. Radio microphones have always introduced a degree of complexity to any show, but with productions demanding ever greater scale and fl exibility, at the same time as available spectrum is shrinking, you need considerable expertise behind your radio mic supplier, to advise on trouble-free usage and licensing. We cater to the highest profi le light entertainment shows, often supplying upwards of 50 channels of radio microphones and IEMs, and provide all necessary frequency planning and equipment preparation. Price No, we cannot avoid talking price. Yes, some rental houses are more expensive than others. But consider what you are paying for when you deal with a top company: • the latest technology, continual upgrades for existing hardware and software, and preparation of kit to your specifi cation • a good inventory, so that what you want should probably be available when you want it • a QA programme that means every piece of kit is fully checked by an engineer the moment it comes back ASK OUR EXPERTS into the rental house, and is perfectly calibrated and ready to go out on hire • intelligent staff answering the phones who understand television production, know what you are likely to need, and where necessary will come up with clever packages to get the result you are looking for • fast delivery, and fast backup should something go wrong. I am defi nitely not suggesting you ignore price, and we continually keep our rates under review so that we are providing the best value. But as John Ruskin once wrote, “there is nothing in the world that some man cannot make a little worse and sell a little cheaper, and he who considers price only is that man’s lawful prey”. Next time you need to rent equipment, I hope you will consider what goes on behind the scenes before your piece of kit – hopefully clean, calibrated and working – reaches your hands. POST YOUR QUESTION ONLINE: Search ‘tvbay’ Tel. +44 (0)1635 237 237 Email. TV-BAY MAGAZINE: ISSUE 88 APRIL 2014 | 51