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Live from NAB screen so the cameraman can see if his is focussed and capturing all the 4k detail. This camera claims to be the ‘fi rst high end digital fi lm camera designed to revolutionize workfl ow on set.’ Interesting! It offers built in a Super 35 global shutter 4k image sensor, 12G-SDI and internal dual RAW and ProRes recorders, Super 35 size sensor and EF lens mount. Also Blackmagic Studio Camera designed as a broadcast camera for live production, also with a 10-inch viewfi nder, MFT lens mount, talkback, tally and more. As you may expect the prices are low from £3,785 for Live from NAB the URSA and £1,275 for the Studio Camera – making 4k shooting very accessible to prosumers. Sony added to its estimable 4k offerings with the new 4k α7S DSLR- style full-frame camera boasting ‘up to ISO 409600 with supremely low noise, courtesy of Sony’s new 12.2-megapixel 35mm full-frame Exmor CMOS image sensor and optimized high-speed BIONZ X image processing engine.’ These are just a few of the new cameras at NAB, including, for the fi rst time, Panasonic. There is no doubt that 4k, even low-cost 4k, production is becoming readily available. It will be interesting to see how well low- cost productions look at the advised viewing distance of 1.5x screen height, on those big 4k screens. ARRI has quite rightly pointed out that the industry is introducing a bigger format when HD has not yet been allowed to show its full potential to viewers. But it is rumoured that they are developing a 6K camera – possibly to provide the advantage of an oversampled 4k image. With the exception of the digital signage industry which is always deeply into the format, exactly where and how 4k will be widely used is not yet clear. The road ahead is still long and will have many a winding turn! Reality Shows | Danger Zones | Big Screen Feeds Congress Centres | Wildlife | Underwater Concerts & Tours | Sport | News +44 (0)1590 622 440 TV-BAY MAGAZINE: ISSUE 89 MAY 2014 | 53