Tv-bay Magazine

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CONTENT Transforming content capture and distribution by Russell Wise, Volicon W ithin the broad- cast indus- try, ongoing financial pressures have driven continued consol- idation of operations, centralization of staff, and efforts to increase efficiency through smarter use of current and forward-looking media-focused tech- nologies. At the same time, the rise of multiplatform content distribution has introduced an even greater incentive and opportunity for broadcasters to offer their high-quality media assets quickly and cost-effectively not only on their broadcast channels, but across multiple platforms. Even in the face of these demands, content remains “king.” Thus, one key challenge for broadcasters today is that of establishing an effi cient and intelligent solution for monitoring, maintaining, and even improving the quality of the content they create and deliver. Evolving monitoring models The monitoring operations of broadcast stations have traditionally relied on the viewing of aired content 62 | TV-BAY MAGAZINE: ISSUE 90 JUNE 2014 at key points across the conventional distribution chain. When it was necessary to implement remote monitoring, facilities often resorted either to recording the remote transmission to tape or to deploying the equivalent of a modifi ed TiVo system to capture aired audio and video. This model allowed engineers to gain access to all aired content, and to look back in time and review the content broadcast on a particular channel over a specifi c period. By taking a look at this recorded content, engineers at the central site could not only assess video quality, but also determine if programming was in compliance at any given time. The actual process of locating questionable content, however, was tedious and time-consuming at best, often taking hours or days. Consequently, it also could be hours or days before the broadcast engineer could identify and isolate any problems in aired advertising or program content. While the drawbacks of this approach were signifi cant, they were more appealing — practically and fi nancially — than the prospect of situating technical staff at remote sites to perform monitoring. Considering the limitations of this approach, though, the introduction of digital video monitoring and logging systems was a welcome advance. Such solutions took advantage of improvements in broadcast and network infrastructure, along with the rapid increase in the use of IP networks for communications, to provide broadcasters and other media companies to establish much more effi cient and cost-effective remote monitoring models and to gain real-time visibility into the end-to-end transmission path. Advancing technology, increasing efficiency and utility Now broadcasters are taking advantage of extended logging capabilities, transport stream interfaces, signal quality monitoring tools, and streaming functions to make even greater progress in achieving monitoring effi ciency. The new Observer Media Intelligence Platform™ from Volicon facilitates this advance, allowing users to capitalize on opportunities not only to create and deliver high-quality content, but also to raise viewer ratings and generate new ad revenue. The Observer Media Intelligence Platform captures and stores content from any source and enables users at the desktop to edit and clip that content in real time, from anywhere, at any time. Building on this functionality through a series of purpose-built applications, the Volicon platform supports a range of use cases including compliance, quality assurance, competitive analysis, , and repurposing for multiple platforms and social media outlets. Singly or in