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NEWS Pushing #RiskEverything video content to big screens and social media simultaneously Over 200 units, 80 broadcasters, 816 hours of live transmission W M XYZ faced two challenges: to produce an exciting live and interactive football experience for players and spectators at the venue to include instant replays and heavily animated graphics on the big screens, and to provide packaged highlight clips of goals and hero skills for upload onto social media networks. Broadcasters are choosing to transmit the vast majority of their LiveU footage live: a remarkable 98 per cent of the 3945 transmission sessions that have occurred at the time of writing were made using live transmission mode. This represents a major increase from the last game-changing event for cellular bonding: the London 2012 Olympics. With over 200 LiveU units deployed, 816 hours of live transmission, and over 22TB of data delivered in the fi rst week alone, the tournament is proving highly successful for those using LiveU. hen Nike’s #RiskEverything global soccer campaign reached London between 26-31 May 2014, the shoe and apparel company’s campaign managers weren’t expecting anything different than previous tour stops. Then XYZ, local event organisers for Nike in London, showed them what NewTek TriCaster and 3Play systems could do with their video content on the big screen and on social media - at the same time. The London #RiskEverything event pitted 4-player teams from the greater community against each other in a frenzied, high-octane tournament for a chance to advance to the Nike Academy in July. More than 10,000 Londoners were treated to six days of non- stop football action at Phenomenal House, a specially customized venue created for the event to showcase Nike football gear innovations to fans, players and lovers of the game. XYZ contracted with Chuffed Productions to meet the challenge. Two Sony PMW300 camera operators zoomed in on the fancy footwork while fi ve GoPro fi xed cameras set up around the pitch captured the action. Live camera feeds were sent to a NewTek TriCaster 8000 multi-camera live video production system for vision mixing and network-style output to live screens around the venue, complete with Nike brand graphics. A NewTek 3Play 4800 integrated sports production system provided live replays of goals and hero skills for the big screens and for social media sharing. Ben Baldwin, Chuffed Productions, said, When the client fi rst saw the action on the big screens, they were blown away. And when a player is still on the pitch and can look up and watch a replay of his goal, it makes him feel like a professional footballer. And I cant do that without TriCaster or 3Play. It allows me to provide affordable, professional-looking content to the big screen and social media. www.newtek.com 12 | TV-BAY MAGAZINE: ISSUE 91 JULY 2014 ore than 80 broadcasters from around the world have already been using LiveU technology during the first week of the 20th FIFA World Cup in Brazil, bringing the event to life and providing 360 degree coverage that would otherwise be impossible. With LiveU, broadcasters no longer need to rent expensive satellite trucks, have the ability to easily travel with their LiveU backpacks throughout the 12 host cities which are located far apart, and provide live shots from anywhere without line-of-sight or vehicle access limitations. Therefore, broadcasters can now provide up-to-the-minute content, from many more places, and in a cost- effective manner. By leveraging the new 4G networks that were deployed in Brazil ahead of the World Cup, LiveU units are providing satellite-like picture quality with low end-to- end delay. www.liveu.tv