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EVENTS Broadcast Asia 2014 Review by Sadie Groom, Managing Director, Bubble & Squeak T wo years ago when visiting Broadcast Asia a friend from Australia said to me, “Ah, you are here too with the rest of your fellow country men that think the Asian streets are paved with gold.” That was definitely true, the amount of Brits that I saw was high and for many of them it was their first time at the show – the growth in Asia was a strong pull, especially as the recession was still in play in the UK. So two years later, with the economy on the up at home (hopefully) and in broadcast terms some major trends and innovations with 4K, what was it like – a jolly good show I would say, but streets paved with gold? Maybe. Broadcast Asia is held in a ballroom at the Marina Bay Sands hotel, complete with chandeliers, and sits above two other shows - CommunicaAsia and EnterpriseIT. The shows have some overlap and it’s good to see that more of the broadcast companies are exhibiting in the broadcast exhibition and vice versa. Stats-wise the three shows together attracted 50,000 visitors, just over 2000 exhibitors and 1300 convention delegates. 660 exhibitors took part in the Broadcast Asia part with more than 90% of the companies being from overseas. 36 | TV-BAY MAGAZINE: ISSUE 91 JULY 2014 So what does the show feel like? It takes place at the top of the convention centre over two fl oors, with some of the big name exhibitors such as Avid and Ericsson taking hospitality rooms instead of exhibition stands this year. These worked well and I can see this way of showing a company’s wares becoming more and more popular. The two fl oor layout isn’t ideal as the top fl oor was pretty quiet for the fi rst couple of hours in the morning, but as the day went on it certainly fi lled up and after lunch was incredibly busy. The show’s visitors mainly cover South East Asia with a small contingent coming from India. Clear-Com’s Edmund Song, who is based in Singapore, said that like many of the exhibitors they used it to meet customers, resellers and distributors from this area, giving them an opportunity to have longer conversations than at the bigger shows. Like any tradeshow there was the usual banter of how busy everyone thought it was or wasn’t – the general conclusion again like any tradeshow was that the main broadcasters weren’t sending multiples of staff but the ones that attended were the right people to be talking to. Plus, it is the fi rst major show in the industry after NAB and therefore provides an excellent opportunity for companies to show off their new technologies and, for some recently merged companies, a new identity. The usual networking events also take place most evenings, with the IABM Members Reception being the main place to fi nd a Brit on the Monday night. Like many of the international exhibitions, Broadcast Asia has country pavilions with the Tradefair team putting on a great UK pavilion and providing support for many other UK-based exhibitors. Aside from them being opposite the Italian Pavilion with the show opening in the fi rst week of the World Cup, the ‘Britain is Great’ stands offer an important opportunity for some of the smaller and developing industry companies to launch in the Asian region. One of these companies is Blind Spot. ‘The men in kilts’, as they have become known, started raising money to launch their Scorpion LED lighting system through Kickstarter in January, and have since been travelling the globe to show off their prototype and fi nd distributors and resellers. The system is fully fl exible with a powerful output of 1940 lux at 3’, it comes with four lights in one box with ultra high colour rendition and is fl icker free. Developed by a BAFTA-winning director, expect to see more of the Scorpion and the men in kilts at future trade shows. Cambridge Imaging Systems returned to the show for a second year with its Imagen MAM product. Tom Blake, Managing Director, said that no other show gives them the chance to meet