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visitors and dealers from South-East Asia, and the company was already looking to expand its space for the show in 2015. Putting myself in the shoes of a journalist at the show (part-time anyway) it was good to see some of the regular exhibition attendees such as VisLink using the show to announce a co-operation with ND SatCom, giving each company access to its product portfolio. Mark Anderson reported that they were having a good and busy show and visitors were mainly looking at the company’s 1700 camera systems being shown for the fi rst time in Asia. RED Digital Cinema, exhibiting for the fi rst time, made a big show of its highly anticipated Scarlet-X Dragon camera, and the stand was pretty rammed the whole time. It won’t surprise anyone to hear that one of the main themes of the show was 4K. Sony was showcasing a 4k live production system based on its PMW-F55 CineAlta camera with demonstrations from Alister Chapman and Den Lennie throughout the show – these demos were always well attended and the footage looked spectacular. Canon also had a 4k Cinematic Experience and Panasonic showed off its new LUMIX FZ1000 camera. Mark Wilson-Dunn, Vice President Global Sales and Marketing for BT Media & Broadcast spoke at the conference about the impact 4k has on the network and transmissions, as well as the business case for it. and we expect to hear more from MediaWare at IBC. In other product news, Camera Corps, part of the Vitec Videocom stand, was busy with visitors looking at the newly launched MeerCat miniature broadcast system and Q3 advanced robotic head. File Catalyst was showing its latest workfl ow offering on the Magna Systems stand with some new product updates including the ability to seamlessly manage the transfer of dynamically changing fi les such as MXF video fi les, as well as the ability to handle extremely high concurrency. The company said it was using the show to meet with many of its technology partners, which is also a good use of any trade show. So are the streets paved with gold? There is defi nitely a lot of interest from this side of the world, in particular in products and companies that can show new advances in technology but not necessarily with the high price points. It is less likely these days that all of the broadcasters in this region will travel to NAB, and with Singapore so centrally located in this territory it is an easy choice for them to attend. It is also an ideal place to meet resellers and distributors who again might not make the journey to Vegas or Amsterdam. But it is also the viewing habits of the region that make it interesting. Irdeto revealed at the show that 86% of Chinese customers still watch video content at home but only 15% of these respondents watching it on a traditional TV; close to 60% saying that they watch video on the go, re-affi rming the rise of multi- screen viewing. Mixing this with the explosion of 4k screens and content coming from this area, it is a show not to be missed though many of the UK companies I saw already know this and are now established there. TSL Products’ MD Chris Exelby was at the end of a three week Asian tour and reported that the company had had a fantastic show, with its latest audio monitoring products being perceived extremely well in this territory. Argosy used the show to partner with its JV company in Asia which has a large warehouse in Kuala Lumpur, proving the growing regional demand for its infrastructure products. Cobham used Broadcast Asia to showcase its PRORXD Receiver Platform and Nano HDTX, an ultra-miniature digital video transmitter designed specifi cally for POV and body-worn applications. And Canberra-based company MediaWare was having a very busy time showing off its HVEC insertion product. HVEC was a major topic of the conference I would say that there is gold here, most of it has been touched already but Broadcast Asia is defi nitely a show to attend to meet local partners and to have more time to look at products and technologies. It’s also hot and in one of the cleanest and safest cities in the world, and luckily for 2015 the show dates don’t clash with Royal Ascot. TV-BAY MAGAZINE: ISSUE 91 JULY 2014 | 37