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DISTRIBUTION & DELIVERY Internet streaming - the greatest challenges by Simon Homent What is Wuaki.tv and What do you consider to be who do you target? your biggest achievements so far and how will you build on Wuaki.tv is a leading movie and TV series this? streaming service, dedicated to providing consumers with a wide selection of high quality content through a la carte rental and purchase or subscription services. The goal is to become Europe’s best way of watching and experiencing high quality entertainment directly on your computer, tablet, games console, Smart TV and other connected devices. Wuaki.tv is already available on multiple platforms, including Xbox One, Chromecast, numerous Smart TVs and Windows 8 devices, to name a few. As such, it is easily accessible to anyone wanting to stream great content. Wuaki.tv is ideal for everyone, from those who want to watch their favourite movies on-demand when the mood takes them, to die hard TV series fans who love to delve into the latest shows at the click of a button. In 2013 we exceeded one million users worldwide, and also expanded the business into the UK market - attracting more than 250,000 users since launch. To have made our mark in such a competitive market as the UK is a huge accomplishment. To build on this we will continue to pursue more partnerships with a wider selection of content providers and device manufacturers, which will certainly help us attract new users to our service. What will be the biggest aim for Wuaki this year? The aim for the year has been to grow Wuaki.tv through expansion into other key European markets, as well as making continuous updates to the service for our current users in Spain and the UK through by bringing new content to the platform and increasing the number of device partnerships. So far this year, we have entered into new partnerships with LG and Panasonic, bringing Wuaki.tv to new Smart TV ranges. Over 70% of UK viewers will watch movies and TV shows through a Smart TV during 2014 and we only expect this trend to grow. However, with more and more people watching content on more devices, our biggest aim is to ensure Wuaki.tv customers can access our catalogue on the device of their choosing. For example, we have recently partnered with Google to offer Chromecast support and a discount on purchasing a Chromecast device with Wuaki.tv – so we’re now appealing to those users who do not currently own a Smart TV. We’ll also be launching Wuaki.tv in France over the summer, and adding Germany and Italy too before the end of 2014. What factors will impact the industry in the upcoming year? The main factors that will impact the industry in the next year will be focused around technology and competitors. Hot topics like Ultraviolet and 4k, as well as new devices coming to market, will affect the customer user experience greatly, so it will be interesting to see how this develops. With more and more competitors entering the already overcrowded and popular VOD space, the market will continue to grow and develop rapidly as companies’ battle to stay one step ahead of the game. 60 | TV-BAY MAGAZINE: ISSUE 91 JULY 2014