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Who are your partners in the UK and what do the partnerships mean for your users? We have two main types of partnerships in the UK; content and device partnerships. Our relationships in the UK focus on bringing the best quality content to our users, through collaborating with movie and TV production companies, on the widest selection of devices possible, through partnerships with device manufacturers. Our content partnerships include all of the major Hollywood Studios, as well as key independent UK distributors such as the BBC and ITV. In addition to this, we have also recently expanded partnerships with US-based content owners, bringing HBO and Miramax catalogues and some great titles including Game of Thrones, Hunger Games and True Detective. We’re also looking at adding more British and European content to complement the existing line up. Alongside this, we have device partnerships with major OEMs including Samsung, LG, Panasonic, Microsoft and Google. This allows us to offer the Wuaki.tv service on a range of devices our customers use to rent and watch the latest movies and TV series – through Smart TVs, Xbox games console, tablets, Windows 8 tablets and PC, mobiles, and most recently Google’s Chromecast. We aim to expand our partnerships this year, to ensure all of our users receive the best quality content on the most extensive range of devices. What does being part of the Rakuten group mean for Wuaki and its users? Being part of Rakuten is a big boost for Wuaki. It makes us part of a leading global network of Internet services, which will be increasingly important for us as we expand beyond the UK and Spanish markets. It also allows us to tie into other Rakuten brands in local markets, to make the online shopping and experience a much smoother process for our users. For example, in the UK, Play.com users, another Rakuten company, can use their Play.com account to log into Wuaki and earn Superpoints to use on Play.com’s retail store. This ensures our users in the Rakuten family have a seamless experience amongst all platforms, including Wuaki.tv. What are the greatest challenges for internet streaming companies? There are always challenges when operating in a sector as technology-led as ours. Each new technology innovation brings new user expectations and thus more challenges. Consumers increasingly want all of their content to be available effortlessly across all devices. Where a few years ago the idea of having access to the same content on different devices was a novelty, consumers now like to watch a movie on the go on their tablet or phone and continue to watch it on their Smart TV when they get home. They might also want to watch a movie on their Smart TV at home in their living room, but also allow children to have access to kid’s shows through their Xbox in another room. Content now has to work around other activities in a user’s life, following them from one to the other and be ready to watch when they are. Wuaki.tv has been working hard on partnerships to make sure our customers have access to content on all of their devices. We have also found consumers want the latest titles immediately, as soon as a movie or TV series is released on DVD or available on one service. This means we have an increasingly interesting role where we are both an entertainment and technology company. Balancing these roles can be tough, but through our ongoing work with both device and content companies we’re providing a quality service to consumers, that is growing all the time. TV-BAY MAGAZINE: ISSUE 91 JULY 2014 | 61