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DISTRIBUTION & DELIVERY Getting more from your MAM by Colin Blake T he value of a media asset management (MAM) system cannot be understated. The MAM system serves as the window into your archive, and a properly implemented MAM system can mean the difference between finding and repurposing assets or letting them sit idle and unmonetized. There are several choices for MAMs available today to suit a range of preferences based on budgets, scalability, and ease of implementation. The systems can be expensive and therefore represent a large fi nancial investment. What’s more, integrating a MAM into various workfl ow pipelines can take time and additional expense for setup and optimization. 66 | TV-BAY MAGAZINE: ISSUE 91 JULY 2014 With that in mind, adding, refi ning, or extending functionality depends on plug-ins and other API driven software appliances. A well-designed MAM would be built to allow easy third-party integration. By the same token, third- party applications must be designed to integrate easily as well, and this can only happen when manufacturers work together to fi nd innovative and collaborative solutions. Even after you’ve put the right MAM system in place, it is only as good as the metadata that goes into it, because that metadata is what makes your content searchable. Assets usually get ingested into a MAM system with basic information such as fi lename, fi le type, date, timecode, and duration information. It might also include ratings, descriptions, or relevant keywords. To be more easily searchable, it’s important to add metadata that describes the actual content within a given media fi le, but because that data usually must be entered manually through a laborious logging process, many organizations can’t keep up, and so their archives lack a useful level of detail. Without extensive logging, captions, or transcription, all of which are expensive, the MAM is unable to effectively search beyond the fi le-level metadata. In many cases, the spoken word content will best defi ne the meaning of the content. Nexidia Dialogue Search was designed to search media libraries in the absence of metadata and, more importantly, to integrate easily with a MAM system via Nexidia’s APIs. This integration makes it possible for the MAM to search through a massive media library in seconds based not on the metadata, but on the