To view this page ensure that Adobe Flash Player version 11.1.0 or greater is installed.
with Brian Larter, Managing Director,
What prompting trends are you
foreshadowing for the broadcast industry?
ustomers are requiring the need to be more
versatile in the way they use prompting solutions
in their respective production workflows. Providing
hardware and software that will work in all aspects, whether
it is in a studio or on location, is a must in order to reach
this goal. We are finding more and more requests for a
system that will operate with manual and robotic support
systems without the need to keep interchanging mounting
applications. These are the requirements and feedback
we are receiving from customers, so having systems that
meet these trends has been a major factor in CueScript’s
How important is the relationship between
prompting hardware and software?
An end-to-end solution for any customer is critical.
Asking them to use hardware not designed for prompting
applications that is simply and cheaply shoehorned in, is
not a solution but lazy R&D. Plug-and-play controllers that
work out of the box and provide 100 percent reliability are
key factors in a mission critical prompting application. The
next generation of prompting controllers need to offer even
greater control for the operator.
What prompter and/or software features and capabilities
should buyers keep in mind for seamless integration
and cost-effective expansion of their operations?
Future proofi ng or ROI. These are the buzz words thrown
around by many, but to put this into actual practice and
demonstrate this in practical terms is another thing.
Our goal at CueScript has been to develop software for
today’s requirements, but most importantly with an eye
on tomorrow’s broadcasters’ production needs. Being a
brand new company, but with a vast collective prompting
knowledge and experience, our software solutions are
designed to integrate into today’s available technology and
allow for future expansion. Providing systems that work in
all production environment’s and not having a “that will do”
attitude is key in any purchase process.
When purchasing a teleprompting system/solution,
how important is the customer service aspect?
Customer service is key. From the initial contact to the
installation. Every step should be easy and if at any time
contact is required, then
speaking to the right
people with the right
knowledge is a given.
Most importantly, providing
systems that are designed
for purpose and not off the
shelf solutions, is another
important aspect in support.
If you are not in control of
your own supply chain,
how can you support your
customers going forward?
What are some of the
broadcasters today, in
terms of teleprompting?
A key factor for any
broadcaster is support.
With broadcasters relying heavily
on manufacturers to provide more service
support, choosing a vendor that is able to support
and understand the needs of the user are essential.
This is even more important to the broadcaster when
some prompting vendors cheapen the solutions offered.
Prompting is mission critical and care should be taken
when choosing an end-to-end solution.
What does CueScript have planned to help
customers meet its evolving prompting needs?
CueScript was founded on the desire to provide to the
industry creative teleprompting hardware and software
solutions with innovative feature-rich designs for all
broadcast production needs including live and studio
environments, as well as the needs of ancillary markets
such as education, multimedia and corporate.
We built our fl agship line of CSM LED High Brightness HD-
SDI Prompter Monitors from the ground up. User-friendly
features such as the built-in standard LED cuelights and
low-power consumption and start-up, were based on
our collective experience working closely with customers,
vendors and OEM partners for nearly 30 years. It has been
our goal since the beginning to offer up the best possible
solutions based on real-life needs.
Now, as we prepare for the upcoming IBC 2014 show, we
are gearing up to roll out a variety of innovative solutions
based on the trends and challenges we are seeing in
the industry. A few of our new introductions include the
iT Production and iT News software, featuring a system
unlike any others on the market, as well as the patent-
pending CSSC1 Controller Device and a host of additional
accessories all geared towards aiding customers now and
into the future.
52 | TV-BAY MAGAZINE: ISSUE 92 AUGUST 2014