Kitplus Magazine by TV-BAY

To view this page ensure that Adobe Flash Player version 11.1.0 or greater is installed.

ON LOCATION HOW TO Produce & Stream a Live Production – Part One Today, anyone with a smartphone and an internet connection can stream video content for free. The challenge is to create professional looking content that makes an impact; to do that it needs to have the polished look viewers are accustomed to seeing on network television, or they’ll stop watching. by Chris Waddington, Director of Sales East, EMEA, NewTek, Inc. W ith recent advances in camera technology, services that can send your content across the internet to any web-connected device and desktop streaming production systems like NewTek’s TriCaster, even beginners can create sophisticated video content that looks great and stream it live to the web. In this two-part article we will look at the steps required to create and stream a live production. The basic process is the same whether you use a smart phone and a free streaming account or a 16-camera HD facility built for large scale productions: Capture, Production, Encoding, Distribution and Viewing. Capture When you want to emulate the look and feel of professional video, shooting with multiple cameras adds much more visual interest to your production. For programmes shown in real- time, mixing multiple camera angles enhances pacing, helps your audience better see what is happening, makes your content more compelling and helps to hold viewer interest. Even for live events that are not streamed or aired until later, capturing and mixing between multiple camera shots in real-time often increases production effi ciency by reducing the time required to edit raw footage and 70 | KITPLUS - THE TV-BAY MAGAZINE: ISSUE 93 SEPTEMBER 2014 eliminating the need to re-light and re- shoot the same activity from different angles. Production Production is the general term used for all creative decisions and it is here where you shape the live action into a polished product. First you should always consider your target audience. Are they students, sports spectators, employees? What type of programme do they watch? Chat shows are different from live concerts and viewers have different expectations for the pacing, sophistication and visual effects that complement the experience. The more you know about your audience, the