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TECHNOLOGY analytics so that you can see how many viewers watched, who they are, their location and even the device they used. This is valuable information for any professional broadcaster. Additionally, CDNs will let the content creator or rights holders choose among several options such as ad supported, subscriptions and pay- per-view to turn content views into revenue. Dry Run When you really need to guarantee success (and when don’t you?), best practice requires doing a dry run of your production the day before going live. For events that draw big crowds or in situations where other media producers are likely to stress available bandwidth, be aware that ISPs hosting the event may become strained and you may not get the same performance out of them as during the dry run. For this reason, always plan enough time to reconfi gure your streaming profi les and verify that they work well before the start of the event. Viewing The audience’s ability to tune in is the most important component of a successful live stream, and today’s audiences are watching on practically every device that has a screen. By this point you should have already planned, enhanced and considered each option along the way. Your programme should stream smoothly, be viewable on any device and have maximum production value to hold your audience’s attention. Unlike tradition TV programming where shows have pre-defi ned start and end times, web-based shows can be streamed live and also be made available for download, allowing viewers to tune in at their leisure. Streaming your show live also provides you with an opportunity to connect with your audience. Providing additional content pre and post show, you are more likely to not only engage with your audience, but also pick up additional viewers and even retain them after the main programme has fi nished. It’s All in Your Hands Creating video content and streaming it live over the internet involves many considerations but hopefully you should now have a better understanding of how to deliver content that is: Professional quality – allowing viewers to concentrate on your content without being distracted by pixel breakup and buffering delays Audience-maximised – making it viewable on the variety of devices used by your audience Budget-friendly – using readily available, industry standard technology that adds value to your productions With a wide array of cameras, production systems and encoding/ streaming platforms available, technology now puts all three at your fingertips. From seasoned broadcasters to complete beginners, it’s now possible for anyone to create a complete, professional-quality television programme and stream it to all the devices their audiences demand. 74 | KITPLUS - THE TV-BAY MAGAZINE: ISSUE 94 OCTOBER 2014 TV-BAY094OCT14 v118.indd 74 07/10/2014 15:42