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InSync Belgium and the new
PORTAPROMPT 365 PERSONAL
by Sam Dierckx
I nSync are an online video strategy
and video production company. Our
roots are in the production of Television
programmes, but we left that boat early
because of the opportunities that presented themselves
online and of course because TV budgets here in
Belgium have become smaller and smaller due to online
competition. So now we use our skill and viewer knowledge
to help companies reach their target groups online.
We do this through an online video strategy which utilises
several types of video techniques that gain viewers via
organic and paid traffi c. Examples of these productions
are explanation videos, video content marketing, VSEO,
YouTube channel management, Vlog service, and push
(paid) advertising campaigns which we can service from
concept and video production to setting up and executing
the YouTube pre-roll campaign.
The results we achieve for our customers often amaze
online bureaus, while most traditional advertising
companies fail to understand how online video marketing
should work in a consumer driven market. For us as
Television producers, it’s hard to understand why they are
still trying to make virals. Those virals often don’t have a
positive effect on sales or market share; you can look up
the results of the Evian dancing baby’s campaign in the UK
(25% market share drop while the bottled water market
grew by 2%). That’s why we stress the importance of
creating relevant content for select target groups.
Our customers include companies like Xeikon, Verisure,
Colgate, Toyota, Pfi zer, Eli Lilly, Sanofi , Smartphoto, etc.
Our video strategies are implemented all over the world,
from Europe to Japan and the United States.
About 6 months ago, we realised that we needed a
prompter in order to speed up some of our production
processes. So the search for one began...
It was hard to fi nd one that offered the fl exibility that we
needed since we work with a wide variety of cameras:
DSLRs, Sony PDW-700, Sony F55, etc., depending on the
desired look and feel and, of course, the budget.
Our initial search was postponed because none of the
solutions available at the time offered the fl exibility that
we needed. In September we went to IBC, hoping to fi nd
a solution, and somehow I walked into the Portaprompt
booth. There Jon showed me the 365 rigging which
seemed to have the fl exibility that we needed along with a
great extra function: the Passive Interrotron.
The Passive Interrotron offers a solution for a problem that
reoccurs one or two times every month. It’s the moment
where we have to ask a nonprofessional speaker to talk
40 | KITPLUS - THE TV-BAY MAGAZINE: ISSUE 95 NOVEMBER 2014