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many QC solutions has also proved an issue for small and mid-sized companies. When most or all staff members are engaged in creative work rather than in technical roles, there simply are fewer people with the time and skills to manage a complicated QC system. Furthermore, the work contract with the content owner in many cases stipulates that content may not be transferred to an external location for QC. An on- site solution thus is becoming a necessity. If these challenges are addressed effectively, and adoption of fi le-based QC becomes an attractive option for companies across the value chain, then all stakeholders are in a position to realize greater effi ciency and its ripple effects. Broader adoption of advanced QC tools will come with greater fi nancial and operational accessibility of fi le-based QC solutions, as well as a stronger push from content delivery companies. If the companies that deliver content create clear specifi cations for QC criteria and communicate their requirements and expectations to suppliers, then those suppliers gain a much more scientifi c impetus for implementing a fi le-based QC system. This will become a more compelling proposition if, at the same time, vendors of QC solutions put forward business models that enable small and mid-sized suppliers — the smaller postproduction or production company — to use QC tools before providing content to their customers. New pay-per-use fi le-based QC solutions are today offering a compelling way for the small or mid-sized post house or production company to align its investment in QC with the volumes of content it handles. This approach allows smaller suppliers to invest in QC only as required. offer signifi cant benefi ts without the cost and hassle of conventional QC products. However, most solutions of this kind are cloud-based, which somewhat limits their appeal to the intended media companies due to contract restrictions, security concerns, and infrastructure considerations. A more attractive approach for these organizations is an “on- premise” pay-per-use fi le-based QC solution. Such tools are only just beginning to appear in the market with the recent announcement from Venera Technologies of its Pulsar™ PPU offering. Flexible investment options and increasingly intuitive operation make fi le-based QC more appealing than ever, and ongoing evolution of QC technology promises growing utility for technical parameters and audio/video baseband analysis. Although it will be some time before baseband analysis is perfected, fi le-based QC products and services being offered today do present viable solutions for facilitating a smooth fl ow of content from creation to consumer. Those solutions that simplify QC operations and minimize the human expertise and intervention required can Reality Shows | Danger Zones | Big Screen Feeds Congress Centres | Wildlife | Underwater Concerts & Tours | Sport | News +44 (0)1590 622 440 www.bradeng.com KITPLUS - THE TV-BAY MAGAZINE: ISSUE 95 NOVEMBER 2014 | 61 TV-BAY095NOV14.indd 61 06/11/2014 13:06