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NEWS MOVE & DELIVER A ccording to Netflix chief executive Reed Hastings, broadcast TV will be dead by 2030. Responding to Nielsen’s plans to measure viewership for streaming TV series, he is reported to have said about TV as we know it: “It’s kind of like the horse, you know, the horse was good until we had the car.” He might be absolutely spot on. We don’t know. That is the beauty of predictions. But many will find it hard to agree. Of course, younger people are more likely to consume mobile TV, on-demand video and time-shifted programming than their older counterparts. That is a given. Only recently I had to explain the concept of a ‘TV channel’ to my five-year-old son. And in sixteen years time those younger people will be outnumbering us old fogies. Crucially, however, it is the definition of broadcast TV that blurs this issue. If Hastings means that by 2030 there will be a lot more televisual type services provided over the top and/or via the Internet to either a smarter TV, a better set-top box or a mobile devices then he is surely correct. If he means that satellite, cable and DTT will carry less live TV signals to the home in 2030 than they do in 2014, he may also be correct. But if he believes that live (ie not on-demand) broadcast TV as a mass viewing medium will be dead, then he is probably wrong. Live broadcast TV will culturally always have its place, as will editorially crafted schedules, even if they are eventually pumped into our lives via the Internet. The TV set still accounts for 98.5% of average daily viewing, according to Thinkbox, and BARB assures us that 88% of viewing is still live. Communal viewing is not the be-all and end-all that it once was but it is still a crucial element of media consumption. Families no longer huddle around the ‘wireless’ as they did in the 1930s and 1940s but radio channels still exist. In 2030 broadcast TV will too. And, as 16 years is not that far away, there is every chance that there will still be a place for content transmitted by a broadcaster. It will be the balance of traditional vs on-demand that will shift. Streaming and on-demand services are merging with, not replacing, broadcast TV. They are cheaper than the traditional methods of distribution but the big screen in the corner of the living room or bedroom will continue to receive those pictures and sounds. And they will likely do so in a myriad of ways, including over the airwaves. SNG SIS LIVE has delivered six new Satellite Newsgathering (SNG) vehicles to Sky News. The compact HD trucks are built around Mercedes Benz Vito vehicles and include SIS LIVE’s DriveForce antenna, a high power, vehicle mounted satellite uplink system. SIS LIVE’s support team will maintain the bespoke fleet and provide uplink/downlink services, adding these services to those already supplied to Sky, including camera operators, satellite engineers and satellite capacity. Jackie Faulkner, head of operations, Sky News, said: “As a rolling, 24-hour multi- media news operation, it’s essential we have reliable SNG vehicles which can reach the scene of breaking stories first and send back footage of the highest broadcast quality for inclusion on our multi platforms.” www.sislive.tv 28 | KITPLUS - THE TV-BAY MAGAZINE: ISSUE 96 DECEMBER 2014