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Playout PlayBox Technology has secured a dominant position as a playout software and hardware supplier in West Africa, sales director Ben Gunkel has claimed. Speaking after October’s AfriCast 2014 show in Nigeria, he said: “Conference speakers consistently referred to ‘the playbox’ as an essential part of modern broadcast workflow. With up to 500 people attending each conference session, this reinforced the message we have been promoting that PlayBox Technology leads the field in terms of reliability, scalability, ease of operation, training, after-sale support and long-term cost-efficiency.” He went on to add that broadcasters in West Africa see PlayBox Technology as an “aspirational brand” and that its products are now used by “the vast majority of Nigerian broadcast and playout channels including three of the four largest networks.”