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in managed services. Once Piksel had built the channel using the Piksel Video Platform as a basis, we were able to leave the management of the back-end in the hands of specialists, allowing us to fully focus on what we do best – that is, the creation of compelling content for an audience which we know well. Piksel’s technology also offered the ability to monetize everything from day one – and as the content creator, we were able to retain 100 percent of the revenue. From a business perspective, this was of course a win-win! But it is also a winning situation for everyone along the chain - C-Suite executives get their desired content at the times that suit them and on the devices they want to watch it on, advertisers get return on their investments, and C-Suite TV becomes a self-sustaining business. I’m confi dent that we’ll see more bespoke channels launched with an underlying OTT strategy as a basis. It has been a seamless experience, and we’ve enjoyed great success so far – OTT offers the potential for content creators to be pioneers, safe in the knowledge that if their content is compelling enough, it will reach the target audience. In effect, the onus is back on the content creator – success is in your hands! Piksel has designed, built, and managed online video services for major media companies like AT&T, BSkyB, Mediaset, and Sky Deutschland. Are you looking for an inexpensive, bookable, Ka band satellite uplink? Europasat NewsSpotter satellite broadband dedicated services for broadcasters could be the answer. Call +44 (0)1869 356 166 Email email@example.com C477-es-A5-advert-AW.indd 1 europasat.com/broadcasters 21/05/2014 17:18 KITPLUS - THE TV-BAY MAGAZINE: ISSUE 96 DECEMBER 2014 | 67