Kitplus - The TV-BAY Magazine

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Due to the fact that I am focussing on sport for my dissertation, I’ll be collaborating with another CCI Manager - Simon Bull - whom you saw was featured in a previous article. We’ll be working closely to bring a live sports broadcast to CCITV - and now we have our MiniCaster, it’s actually possible! We’ll also be working in unison with our marketing managers, as we’ll be publicising the event through a mixture of social media and other exciting marketing techniques. We want to not only attract attention, but engage. From my perspective, this is particularly exciting as Twitter and Vine serve as amazing platforms to do this with. First though, it’s all about research- what will attract people to watch a live football or hockey match on the CCITV channel? I’m currently looking at industry techniques that are used to attract sports fans to live broadcasts such as guerilla marketing, interacting through Twitter and viral content through Vine. There’s nothing like a short clip or teaser to drum up some publicity. But it’s finding the right people and platforms to do this with so we can “share” this media around and get people talking. What we’re currently finding with social media is that the key is to use it intelligently. Be quirky, fun but professional. Social media is a two-way street. You can tweet and vine all you like, but if you’re a small organization and you’re not interacting with people then your content will simply disappear into obscurity. Copa90’s Twitter account is a fantastic example of this. They are a company that have organically grown, producing a range of football content for YouTube. Not only is their content regular, but they engage with fans daily, by having casual chats on Twitter. It’s subtle things like this that grow a company and engage users. Social media is that platform which brings a face to the brand- and that’s exactly what we’re trying to do here at CCITV. Come and follow us on Twitter @CCITV or Vine @ CCITV and get involved. In the meantime, I’ll see you soon for my next installment where I will be in the thick of my sports outside broadcast!