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CASE STUDY ITV’s 3sixtymedia implements Universal Videohub 288 with Taig McNab T aig McNab joined ITV in the Spring of 2011 and was quickly thrown into project managing the move of 3sixtymedia, ITV’s post facility, from Quay Street in Manchester to MediaCityUK. Brought onboard as technical manager, not only was Taig responsible for looking after all of the operational aspects of 3sixtymedia’s existing facility, he also had to start planning for the move to Salford, which at that moment in time was a little under a year away. “As you can imagine, there was an awful lot to fi gure out in a very short space of time,” recalls McNab. “There was a number of operational requirements that absolutely had to be met, as we simply couldn’t have a facility that, technically, didn’t deliver what operational staff need of it.” He goes on to explain: “For example, here at ITV we produce a lot of quick turnaround programming, including factual entertainment, archive programming and current affairs, which are edited and played out for transmission on the same day. That meant we were building both an edit facility and transmission (TX) infrastructure. We also had to take into consideration the fact the workfl ows were going tapeless, and think what operational impact that would have, as well as how to allow producers, directors and editors to work together more collaboratively. “So we knew what had to be built and then it was a case of how to ensure the end result was fl exible enough to accommodate our needs for the next ten to fi fteen years, 58 | KITPLUS - THE TV-BAY MAGAZINE: ISSUE 97 JANUARY 2015 without hampering our ability to do the day job from day one,” reveals McNab. “In order to achieve the scale we desired, we opted for a video and audio routing solution from Blackmagic Design that was capable of handling both SDI and optical fi ber. The Universal Videohub 288 offered a cost effective solution as well as both scale and fl exibility in terms of the I/O cards it can take. The ability to route via any combination of SDI and fi ber cards, without having to do any conversion on the end of that is perhaps the biggest selling point. It made it very easy for us to say those edit suites are further away from the machine room while these aren’t, so we only fi bered up what was needed. Blackmagic’s router really doesn’t care what you present it with, it just sorts it out, no fuss.” “Now, we still have a need for moving some analog content around and so we also installed an analog routing solution, and four Teranex 2D boxes from Blackmagic, which sit between the Universal Videohub and the analog router. These handling conversions from SDI to analog or the other way around, and some format conversion too.” “While we don’t do a huge amount of standards conversion, this is a very useful piece of kit to have at your disposal as we do receive and have to send out NTSC material; there was even a requirement recently to ingest some VHS, and sometimes the material is more important than the quality. In this instance the only source available was VHS. Having the Teranex boxes in place has meant that we could handle jobs that we would previously have