Kitplus - The TV-BAY Magazine

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3. Monetisation and the need for longer-term access At a time when there are more ways to monetise and reuse content than ever before, keeping digital assets accessible to production teams has only become more challenging due to these capacity demands. The all-too-common strategy is to store as much content on high-performance storage as budgets permit, then move older content to offline tape archives as storage fills. In many facilities, unused raw footage is simply deleted after the project is complete with no regard for its future potential. With a storage architecture that allows content to be stored on less expensive, but secure, digital media, content owners can capitalise on enormous revenue opportunities. The trick is ensuring it still allows direct, seamless access by production teams. Popular storage options include object storage-based solutions, which offer disk-speed access to petascale content, and LTO/LTFS digital tape solutions that are an even more economical choice, particularly for content owners that want to store copies offsite for disaster recovery. You’ll need to find a solution that integrates into your workflow and is economical even after you factor in management. Key questions to ask include: Which types of archive media does the storage system support? Is there automation to migrate content to the archive based on policy? Can archived content be quickly, easily and directly accessed by users? What are the limits to the archive’s scale? 4. The need for the cloud Content production has never been a simple process, but the number of moving parts and scale involved has grown to global proportions. There’s more pressure to transcode and deliver content worldwide on more platforms that ever before. And do all this without the added complexity of making and transmitting duplicate copies between remote teams. That’s why many content producers are looking to the cloud to share content across distributed teams. The sticking point is that most public cloud offerings were designed as development platforms for software vendors to build applications and services around and have little, if any, integration for the complex multistage workflows that are common in media production. Public clouds often require users to adopt new unproven and unfamiliar tools and move assets between stages of the public cloud without careful regard for security or QA checks. The ideal solution moves the same workflow your team uses today to the cloud so your team can work remotely, sharing content stored on economical, robust storage with the scalability, flexibility and security your team needs. Key questions to ask: Was the cloud built specifically for the demands of media workflows? How much will my workflow or users have to change their daily processes to access cloud-based content? Are the workflow tools for ingest, editing and transcoding available in this solution? Will they work with lower bandwidth connections? In a business where bigger is always better, and change is the only constant, you need higher performance, greater scale, easier long-term access and the distributed access of the cloud. You can’t afford to do anything else but go big, or go home. KITPLUS - THE TV-BAY MAGAZINE: ISSUE 97 JANUARY 2015 | 75