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NEWS MANAGE & MONITOR
Test & Measurement
PHABRIX was on good form at the UK’s principal broadcast show this year – BVE 2015. As one of the UK’s
leading test and measurement manufacturers, it was good to see a British company developing innovative
solutions for the broadcast industry and to hear of their major export success.
Two main product ranges were on display - their very popular PHABRIX Sx portable series and the PHABRIX
Rx rack mount range of instruments.
Interestingly PHABRIX had clearly introduced its new Sx portable ‘TAG’ for the pro-video market, adding a range
of interfaces, analogue, SDI and optical with SFP support. Boldly displaying the £2199 price tag of the TAG,
(sorry couldn’t resist it), the uptake from the professional broadcast engineer has been a surprise to PHABRIX.
Paul Nicholls, PHABRIX sales and marketing director explained:
‘We actually developed the Sx TAG thinking it would appeal in those markets requiring a cost effective
instrument as they made the transition from analogue through to digital. Clearly the mainstream engineers in our
developed markets can also see the advantage of a multi interface portable so we’ve been selling significant
numbers of the TAG into our primary European and American markets.’
There are however a couple of factors that may explain the TAG’s success. The first was that Harris
discontinued its HD star product and the second that PHABRIX has added very sophisticated audio support
to the Sx range in general, including support for Dolby E, D and D plus. The Dolby support option is only £450,
and for that sort of money, you have a portable device which has everything for testing Dolby in broadcast
infrastructures along with 16 channel embedded audio and full AES support. If you add the features up it is quite
a steal and clearly ‘canny’ broadcast engineers have spotted this.
www.phabrix.com 30 | KITPLUS - THE TV-BAY MAGAZINE: ISSUE 99 MARCH 2015