Kitplus - TV-BAY Magazine

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AUDIO TransmittinG Love… Live by Kieron Seth A year after its launch, Transmitter is developing a real name for itself. A partnership between the BPI and music media company LoveLive, it’s a dedicated online music channel designed to promote the best music talent Britain has to offer. The content produced is shaped and driven by its viewers, and optimised specifically for YouTube with fan participation and interactive social media at its heart. Transmitter allows fans to connect directly with their favourite artists and exposes them to both chart-topping and upcoming acts. Over the past year, artists featured include Jessie J, Olly Murs, Union J, Passenger, Kasabian and Tinie Tempah. The channel does not simply exist to promote the latest music videos – it’s all about exclusive performances, live interviews, impromptu gigs, original behind-the-scenes chat and getting personal with the artist. “With over a billion monthly users, weighted heavily in favour of millennial audiences, YouTube is by far the world’s number one source for music content, so it was the natural home for Transmitter”, comments Martin McGourty, PR and Marketing Manager at LoveLive. The venture now forms an important part of the work of the LoveLive team. As such, the company needed to upgrade its post-production infrastructure to cope with the massive influx of media files and video clips that have to be quickly turned round to share with eager online audiences. “At any one time, the team could be working on between five to 20 projects.” Remarks Kevin Molloy, LoveLive’s Head of Production, Europe.” Our existing editing workflow badly needed updating to cope with the increased workload and to safeguard our content. One thing we were clear about 66 | KITPLUS - THE TV-BAY MAGAZINE: ISSUE 101 MAY 2015 was that sticking with directly connected storage was creatively very limiting and, from a security point of view, it needed an upgrade.” Initially, the team looked at SAN options, but were quickly put off by the cost of licences and lack of scalability. Next up for consideration was an Ethernet-based NAS system, as Molloy explains: “On paper it’s very attractive. It makes sense to share files over a LAN and we assumed that transferring data to and from archive would be a simpler process. But we didn’t realise quite how true this would turn out to be.”