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CONTENT Why fast production storage is just not enough by Martin Bennett, EditShare U HD, 4k, 6k, 8k…the proliferation of high-resolution formats and files along with the growing number of skillsets that can collaborate on projects push storage bandwidth and capacities beyond their limits. If we just take a look at the potential storage requirements for a single 8K raw digital cinema format then we can kiss goodbye to 86,000 GB per hour! Then add to this the predicted increase in general video content – IP video traffic is expected to be 79% of all consumer internet traffic in 2018 - this continual increase in media will test the storage strategies of all facilities, big and small. Producing packages using best image quality from thousands of assets are what clients and audiences want. But without the right production storage infrastructure, this multitude of assets and potentially large workgroups can severely tax your storage infrastructure, creating multiple issues including poor streaming performance, interrupted access, and in many cases lost data. This is a real market concern. Facilities, media companies and broadcasters lose time, money and potentially clients and audiences. With millions of assets available to potentially hundreds of creatives, resource contention across storage and lack of sophisticated media management tools become a major issue. The current crop of production storage solutions will not meet these demands, and cloud storage with its 48 | KITPLUS - THE TV-BAY MAGAZINE: ISSUE 102 JUNE 2015 requirements for expensive dedicated access will not be the way forward for many years either. Effi cient, reliable and high-availability media storage, normally reserved for enterprise-class applications, is fast becoming the requirement across all levels of the production and post. But is there an option that is affordable to solve these growing storage pains for all? At EditShare, we have designed a scale-out media system that would address these data demands not just for the large enterprise operation, but for production and post facilities of all sizes. The core technology is based on the new EditShare File System (EFS), a parallel fi le system with clever fi le distribution and smart contention management that uniquely addresses the needs of emerging media workfl ows and high-resolution fi le formats. Taking it one step further, we included a media asset management application to better manage the increase in content and the growing number of people with access to it. And the key is its affordability. An Intelligent Storage Environment To illustrate the benefi ts, I will use the EditShare File System (EFS) as an example (see diagram below). In most EFS applications, client devices are non-linear editing systems (NLEs) or other media processing workstations and each client device is equipped with driver software that enables it to communicate with the EFS.