Kitplus - TV-BAY Magazine

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Offering a superior experience – multi-screen Operators have made great efforts to provide live streaming and catch up services across devices, as have some sports broadcasters. In delivering live and on-demand sports content across multiple screens, they have the opportunity to build customer loyalty and create new revenues. For example Irdeto works with Univision, a prominent American/Spanish language broadcast television network, to make sure that their content is protected across all screens, while providing a seamless, latency-free experience for consumers regardless of device. Before operators realise these benefi ts however, one of the major stumbling blocks in transitioning to the multi-screen world is delivering a high-quality experience, similar to that which consumers are accustomed to seeing on traditional broadcast networks, while reaching as many consumer devices as possible. This is where leveraging a fl exible, robust managed service can offer extensive benefi ts. Having the ability to support a wide range of DRMs and similar rights-management technologies on the many screens already present in homes is the most important fi rst step rights holders must take. By securely delivering content to PCs, mobile devices, as well as big TV screens connected to set-top boxes or dongles, they can maximize their reach to viewers and protect revenue streams. Beyond securing content, however, operators and broadcasters must pay attention to the quality of the viewing experience. This is especially true for live sports. Well-designed solutions and managed services can deliver broadcast-quality streams even through the Internet. This is a key differentiator that can set the operator’s service apart from competing offers. Personalisation As we already know, consumers want their content delivered their way – and broadcasters have a tremendous opportunity to drive content consumption and revenue by integrating social TV and multi-screen services into the core part of their offering, creating a personalized experience that keep the viewers engaged. Content discoverability is also an important factor. To boost this capability, they should consider offering personalised recommendations to make sure that consumers are fi nding the content that they want. This is a growing issue for younger viewers, with Irdeto research fi nding that some 42 per cent of 25-34 year olds and 55 per cent of 18-24 year olds see this as important or very important. Turning insight into action Piracy is one of the biggest threats to content providers, and as pirate networks and monetisation schemes get more sophisticated to cater to the growing demand of consumers who want access to the content wherever and whenever they want, rights holders need to have a very well thought out strategy in hand in order to be able to compete and protect their revenue. This is particularly true of sports content, with its high initial cost and short monetisation window. Understanding the landscape of piracy, the motivations for illegal content consumption and distribution as well as knowing about the available countermeasures empower content providers to provide superior services while protecting their high value content. Rory O’Connor is VP of Managed Services at Irdeto and responsible for leading the company’s revenue assurance strategy and anti-piracy efforts on a global level. Rory has been with Irdeto since 2004 and has held the positions of VP of Engineering, Director of Mobile Products and Director of Product Management. He joined Irdeto from Agere (Lucent Microelectronics) and brought over 10 years of experience working in the wireless industry. He previously held product management positions at LogicaCMG and KPNQwest. Rory has an MBA from the Rotterdam School of Management and an Electronic Engineering degree from Dublin City University. KITPLUS - THE TV-BAY MAGAZINE: ISSUE 102 JUNE 2015 | 53