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MAM Blue Lucy has improved the media management and video processing workfl ow capabilities of its Blue Lucy Asset Manager (BLAM) product. Included in the new version is a browser-based workfl ow builder tool that allows users to develop complex operational workfl ows that access all of BLAMs core features and plug- ins. Workfl ows can combine standard automated video processing and content delivery but also operational user tasks. Blue Lucy chief executive Julian Wright said: “BLAM represents a new generation of media management that combines asset management, workfl ow orchestration, and advanced video processing in a complete, single-vendor system. It enables effi cient, streamlined processes for production, media publishing, and archiving, which is a genuine revolution for media operations.” Watch the IBC interview KITPLUS - THE TV-BAY MAGAZINE: ISSUE 106 OCTOBER 2015 | 27