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NEWS MOVE & DELIVER Playout PlayBox Technology, a world leader in cost-effective television playout solutions, is reporting very strong interest in its new CloudAir platform, introduced mid-September at the International Broadcasting Convention in Amsterdam. “The IBC organisers claimed a record level of attendance this year which was refl ected on our stand throughout all fi ve days of the exhibition,” says Don Ash, Managing Director of PlayBox Technology (UK). “We ran continuous demonstrations of our entire product range, based on the established and proven AirBox which forms the core of the entire PlayBox Technology system. “Introduced at the show, CloudAir offers a gateway through which new television channels can be established without the usual preliminary investment in playout infrastructure. Channel proprietors are then free to invest their startup capital in creating or acquiring content from which in turn they can build up a healthy revenue stream.” Watch the IBC interview “CloudAir can be purchased from PlayBox Technology on a standard software licensing model or via partner companies offering software-as-a-service. Content owners stand to gain unsurpassed fl exibility in the way they manage their business model, whether starting a new channel, extending their transmission hours, adding new programme streams, or planning ahead for advanced transmission standards such as 4K ultra-high-defi nition. PlayBox Technology’s new CloudAir virtual application has already been selected by Tata Communications, a leading provider of A New World of Communications™, to support its new cloud broadcast playout service. The new broadcast playout service will be accessible under full IP-based connectivity control to customers globally. Ortana Media Group announced during IBC that combining its Cubix Integration, Automation and Orchestration system with PlayBox Technology AirBox and CloudAir creates a solution that natively supports highly scalable cloud playout and cloud-enabled edge playout platforms. With the ability to confi gure agile workfl ows that support every element of the transmission process, the solution allows completely new approaches to providing effi cient and scalable models for linear playout, OTT services and OVP distribution. www.playbox.tv CDN On demand Broadpeak has announced an off-net CDN option specifi cally designed to optimise video delivery for content providers. The new service dynamically selects the most appropriate CDN when delivering content outside of the operator footprint. It addresses both on-net and off-net scenarios, allowing video content providers to select the local cache of an operator when the content is available for on-net subscribers, while dynamically choosing the best CDN service for off-net users that are outside of this footprint. Jacques Le Mancq, the chief executive of Broadpeak, said: “With this approach, operators and content providers can work together to ensure a superior QoE for end users, on any device, to drive new revenue and increase subscriber satisfaction.” More than seven in ten (71%) European consumers see room for improvement with their on-demand and live viewing experiences, new research carried out on behalf of Brightcove has revealed. The report, ‘A New View’, conducted by Vanson Bourne, questioned more than 4,000 consumers (2000 in the UK, and 1000 from each of France and Germany) to fi nd patterns in the way audiences watch digital content today. www.broadpeak.tv The survey also suggested that more varied (35%), relevant (32%) and easier to fi nd content (22%) was required. Brightcove Video Cloud is an online video hosting platform and online video player. www.brightcove.com 32 | KITPLUS - THE TV-BAY MAGAZINE: ISSUE 106 OCTOBER 2015