Kitplus - The TV-Bay Magazine

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EDUCATION #TVFutures Riding the TV Marketing & Social Media Wave! by Safiya Pomell & Aislinn Fadian Television is something that has always interested me. My name is Safiya Pomell and my journey into the industry started in 2012 when I joined a specialist school on the broadcasting strand at the age of 15. Being apart of Television and Broadcasting at the University of Portsmouth has really helped me improve on my skills, from my general work ethic to knowledge and professionalism. I succeeded in landing a CCITV managerial role as the marketing manager. The Creative Cultural Industries TV channel is our specially designed platform to allow the emulation of professional practice and it is run by third year students who produce live TV each week! Tackling the role of marketing manager was always going to be a big challenge. It was a role I was excited to throw myself into and explore further as marketing, advertising and social interaction is something that intrigues me. Marketing in TV is a key element to the success of a channel. If there is no marketing you run the risk of having no audience. No audience means that all the hard work put in by the producers and directors would be done in vain! So it is key I raise awareness of the channel so people know it is there producing live television content every week. Starting the third year was important for me to mark out what milestones are needed in order to tackle my role for this year successfully. Marketing can be a long process, it takes time, so planning ahead and good strategies are vital. Knowing what the audience wants to see is very important. Over the summer I did a placement at Wall to Wall Media. A production company based in London. I worked on programmes such BBC One’s Who Do You Think You Are? And ITV1’s Long Lost Family as a junior researcher where I carried out detailed factual research. I also helped research for a follow up series to BBC Two’s popular family-based show Back in Time for Dinner, to develop an exciting new ten-part science series for the National Geographic Channel about chemistry. All of this was crucial for me going into my role as CCITV marketing manager. I was able to see why research is key, as well as finding out what exactly it is that makes an audience keep watching. I also went to the BBC broadcasting house and spoke with Carla Maria-lawson who is the commissioning editor for daytime and early peak shows on the BBC. She gave me a wonderful insight into what you look for when planning and learning what approach to take for your target audience. I am still in the process of learning as my role develops and I am excited to see where the channel will be by the end of next year. For now I am going to continue working on pushing CCI TV forward with my recently gained experience,so hey, why don’t you check it out! ccichannel.port.ac.uk/ and On twitter.com/ccitv - @ccitv twitter.com/ccitv - @ccitv 40 | KITPLUS - THE TV-BAY MAGAZINE: ISSUE 108 DECEMBER 2015