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Dynamic advertising replacement Japan’s ITOCHU Cable Systems Corporation (ICS) has announced a partnership with Yospace that will see advertisements in its live channels replaced when they are viewed on an OTT device. ICS works with live OTT encoders/ transcoders that output more than 200 channels for major Japanese broadcasters and OTT services. By replacing the adverts it can tailor the content to the individual viewer. Ad stitching is performed on the server-side with a degree of accuracy, which means users are oblivious to transitions between replacement adverts and underlying content. Kenji Tsuchiya, chief executive of ICS said: “It is critical that ICS enables broadcasters to maximise digital revenues. With Yospace as a partner we are able to do just that.” Are you looking for an inexpensive, bookable, Ka band satellite uplink? Europasat NewsSpotter satellite broadband dedicated services for broadcasters could be the answer. Call +44 (0)1869 356 166 Email C477-es-A5-advert-AW.indd 1 21/05/2014 17:18 Searching? broadcast cameraman Search With full details of hundreds of GTC accredited Camera Operators, Lighting Cameramen, DoPs and specialist cameramen, why go anywhere else? KITPLUS - THE TV-BAY MAGAZINE: ISSUE 111 MARCH 2016 | 29 TV-BAY111MARCH_Book.indb 29 11/03/2016 17:17