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This was interesting because, also at BVE, I stumbled across a Digital Production Partnership (DPP) seminar in which the chief executive, Mark Harrison, revealed that a DPP think-tank has predicted that 2017 will be the tipping point for UHD (but without HDR). It’s not a huge difference but it does show that the foot soldiers of the industry – as that was what most of our survey sample (and indeed BVE) consisted of – differ slightly in their predictions from the generals. IT IS NO SURPRISE THAT HD STILL RULES Like all surveys, nothing is ever black and white of course. Of the 16% of people that are already working in 4k, 60% of those (or 12 out of 20 if you like) are in broadcast TV. a yearning to own the best kit at home too? Maybe not. Perhaps we know more than the average man or woman on the street. We know that there isn’t much 4k content available to watch right now and that there are lots of standards still to agree on. And we know that HDR, wider colour gamut, higher frame rates and immersive audio are more important. Another way to look at this is to examine the current predominant working format. It is no surprise that HD still rules. Of the 126 people in our survey, 86 are mainly working in HD (68%) while just 21 spend most of their time with 4k (17%). SD still has a place too, with 13% still working in 720 x 576. As such, our survey suggests that we are going to be cautious adopters. 13% already have a 4k TV and a further 12% will buy one this calendar year. Next year another 21% will take the plunge. But 50% currently have no plans to buy a 4k television and 3% don’t even have a TV! Now, that tells you a lot. So, that’s the business side, what about the industry’s attitude as consumers? Surely, we are all early adopters? We work with (or near) technology all the time: the desire to improve the viewing experience must translate into ‘So I can now buy Storage Solutions from Screen?’ TRULY WORLD CLASS SUBTITLING TECHNOLOGY The answer is a resounding ‘Yes you can!’ MediaStor, available from Screen, is a software deﬁned storage platform that provides ﬂexible options for scalable Online, Nearline and Archive storage built on commodity IT hardware. It can be used as straight-forward storage but also as a base layer to provide complex asset management and automated workﬂow processes. Flexible storage solutions from the leader in subtitling technology. www.subtitling.com Visit Screen on Stand SU5805 IN RACK KitPlus Advert NAB 160316.indd 1 CLOUD SOFTWARE BESPOKE 16/03/2016 16:54:56 KITPLUS - THE TV-BAY MAGAZINE: ISSUE 112 APRIL 2016 | 39