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Similarly, Object Matrix were keen to emphasise their compatibility with other storage manufacturers such as AVID, and their Matrixstore product, offering off-site cloud storage for disaster recovery scenarios seemed pretty slick. They seem to build pretty robust architecture and have been successful selling their wares in to banks as well as in to media, which gives some credibility to their claims of being secure. Off-topic slightly.. am I the only person who didn’t know that all of their products are made in sunny Wales? Editshare had a sizeable presence and were promoting their XStream EFS file storage. This Enterprise level solution is well priced against its leading competitors in quite a crowded sector, and if a busy stand is any guide to success, then they seem to be doing very well. Arri was interesting, although perhaps more for what they did not announce, than what they did. The launch of a new sensor must be imminent as the current 3.2K sensor has been around for some time now. They have used some of the processing technology of the Alexa 65 in the XT to launch an SXT camera to gain even more performance from the existing block. Any existing XTs can be upgraded by Arri to SXT, by adding a new side panel to allow the camera to record on to new Codex-made large drives. 4K onboard recording is now possible, and new cartridges are also available so the existing recording media (SxS and CFast ) can still be used. Netflix is now the single biggest commissioner of TV, and with their 4K end-to-end requirement, this currently eliminates the Alexa. I find it incomprehensible that footage shot on a 4K, £1,000 “handycam” is acceptable and the beautiful images that Alexa captures are not. Amazon has already relaxed its criteria, but there is no sign of Netflix following suit, so Arri will no doubt have to launch a 4K+ block. And in the meantime, they will continue to revel in the huge market share they enjoy with the existing block, a commercial cash-cow if ever there was one. Panasonic were still very active with their Varicam and Varicam LT high on the agenda. I’m told that over 50 LT versions have been sold in Europe, with a significant production currently shooting on the camera. It seems that the Varicam “look” is still in demand, and the Dual Iso recording levels are desirable. Panasonic also have an amazing 46% global market share of PTZ cameras, with major installs going in all over the place. Sony announced a couple of new and interesting products. The HDC-4800 is their new 4K studio camera and the first solution capable of shooting 4K in a higher than real-time frame rate. Up to 8x is possible in 4K, and 16x in HD, but it’s a single Super35mm sensor with a PL mount, so the same shallow depth of field issues will apply that made shooting sports on the F55 tricky. Also, such is the volume of data coming off of the block that you require a dedicated HDCU-2000 and a BPU-4800 video server. The BPU can interface with existing OB server technology to provide the highest quality slomo images currently available. At a price tag of around £250K though, it will be a very select client base. A somewhat understated announcement was an option board for HDCU-2000 series CCU’s which can up-res the HD camera to 4K. With so many HDC-2500’s around, this could be a popular solution. This option board will be available around IBC time, but it’s worth noting that the HDCU- 1700 will not accept this option board. The Sony PXW-Z450, shoulder-mount camcorder. Sony also announced the PXW-Z450, a new shoulder-mount 4K camcorder as I had predicted. However, rather than using the 3 x 2/3”4K sensor configuration that they employ in the HDC-4300, KITPLUS - THE TV-BAY MAGAZINE: ISSUE 113 MAY 2016 | 35