KitPlus - The TV-Bay Magazine

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DYNAMIC AD INSERTION Chilean broadcaster Canal 13 used Yospace’s Dynamic Ad Insertion platform during its live simulcast coverage of Copa America Centenario, the centenary edition of the South American football tournament. To provide one-to-one personalisation of replacement ads, the server-side insertions were tracked client-side, allowing real-time analytics for advertisers, as well as, what the company described as, a “seamless” viewing experience for the end user. This was the second year that Canal 13 has used Yospace technology during the Copa America. Camilo Ramrez, digital business manager at Canal 13, said: “The ad revenues generated far exceeded our expectations last year, and their reliability and level of support are very impressive.” CONTRIBUTION Brazilian sports channel Turner Esporte Interativo has deployed Ateme’s Kyrion encoders and decoders to feed a new national video headend in Sao Paulo. As a first trial, Turner is using the equipment to show Euro 2016 in UHD with pictures taken from the International Broadcast Centre in France. Based on the ATEME fifth generation Stream compression engine, the Kyrion encoder and decoder provides baseband video quality at minimum bitrates. Gustavo Dutra, Brazil country manager for broadcast at ATEME, said: “Our Kyrion solution is future-proof, with a HEVC software upgrade option and pay-as-you-grow support: SD to HD to UHD, and MPEG2 to H.264 to HEVC. Turner Esporte Interativo is deploying the best-in-class solution while ensuring the future of its service with continue video quality enhancements.” ateme.com SUBTITLING, CAPTIONING AND LOCALISATION Zoo Digital has been added to the Netflix Preferred Vendor (NPV) programme. The certification means that Zoo is approved to provide subtitling and captioning services for the delivery of TV and movie content to the Netflix platform. To achieve the status Zoo was required to achieve certain criteria in: VOD delivery track record; scalability; infrastructure security; service level agreements; and customer service. Zoo is also an approved supplier of aggregation services for Apple’s iTunes store. yospace.com zoodigital.com Streamline your Broadcast Workflow Non-blocking 576 port KVM matrix n Modular, flexible 24/7 technology n Instant KVM and USB switching n Cat X/Fiber/3G-SDI support n IHSE GmbH - Headquarters IHSE GmbH Asia Pacific Pte Ltd IHSE USA LLC Maybachstrasse 11 88094 Oberteuringen n 158 Kallang Way n #07-13A Germany Singapore 349245 1 Corporate Drive Cranbury, NJ 08512 n www.ihse.com USA info@ihse.de KITPLUS - THE TV-BAY MAGAZINE: ISSUE 115 JULY 2016 | 27