KitPlus - The TV-Bay Magazine

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STREAMING THE CHANGING FACE OF STREAMING Jake Ward Business Development Director, Groovy Gecko. I have been in the streaming business for more than 20 years and I’ve witnessed a number of major shifts in the industry. Currently we are experiencing such a shift as we see a massive increase in users viewing content but also a sea change in how it’s being discovered and viewed. Over the last few years there has been a continual rise in the use of online video, with Cisco predicting 82% of all Internet traffic will be video by 2020. By 2020 there will be nearly a million minutes of video content being delivered every second. The sheer volume of video makes it more important to understand how to ensure your content reaches its audience. From funny cats to TV series The explosion in content creation is partly due to the fact that nearly everyone has a pretty decent camera on their phone, so shooting relatively good video footage is simple as is distributing it to the internet. In addition brands are seeing that users are much more likely to engage with video than other media. It’s already a profitable business, for example a YouTuber, with around 1 million subscribers, can expect to earn c. $100,000 per annum with a steady stream of content uploads. Traditional TV broadcasters have been experimenting with online video to add an extra element to programming for a while. A couple of years ago we worked with Channel 4 on 38 | KITPLUS - THE TV-BAY MAGAZINE: ISSUE 115 JULY 2016 some wildlife projects, with a programme on the channel every day, supplemented by a live 24 hour feed that ran for a week. The engagement on social media throughout the week was large with people glued to the live stream. I think we will see a dramatic increase in these types of projects over the coming months, partly thanks to Facebook’s live video API. We have already used Facebook to deliver complementary streams for programmes such as Coronation Street and EastEnders to large audiences. A really interesting example was when we helped Fox broadcast the first episode of Outcast, live to Facebook, making it simultaneously available in 61 countries and 22 territories, two weeks before its premiere on TV. The rest of the series is now being distributed via the traditional channels worldwide. Another area which is already using live video successfully is politics. During this year’s EU referendum, we worked with Buzzfeed and Facebook to deliver live Q&As with prominent figures from each campaign. Throughout the night of the referendum we also worked with ITV to deliver a number of interviews with leading political spokespeople as the results came in. By the next general election, I expect video will play an even bigger role, both for the broadcasters and also from the political parties themselves.