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TECHNOLOGY IS THE FUTURE OF THE SET TOP BOX LOOKING SOMEWHAT REMOTE? Menno Koopmans Senior VP subscription broadcasting, Universal Electronics. There has been much speculation about the migration away from cable and the potential disappearance of set top boxes. However, regardless of what happens in the future, we cannot escape the fact that a multitude of sources is streaming content into people’s living rooms and this is having a signiﬁcant impact in consumer’s use and choice of devices. Whether it is cable, satellite or broadband, the ability to control and interact with this content has increasingly grown in complexity and the choice of viewing and device options is becoming more diverse. A recent Trendbox DB on behalf of Universal Electronics, studied the TV viewing and control habits of more than 1800 people across the UK, France and Germany. The research revealed that when it comes to Pay TV access devices, set top boxes with hard disk or PVR are still the most common, in fact, in the UK alone 63% of those surveyed use them. However, for those viewers watching OTT services, only 12% use set-top boxes as their chosen device, in this case the most popular devices were media players (30%) and Smart TVs (29%). Those results would suggest that if the current surge in OTT service offerings continue as expected, more consumers could move away from set-top boxes to the other emerging devices. However while the future of the devices themselves looks unpredictable, competition between traditional broadcasters, broadcasters with streaming services and the growing number of OTT providers is stronger than ever. It is somewhat ironic that from the viewer’s perspective, the devices themselves would come way down the priority list. Content is still king, regardless of where it comes from — whether that’s a set-top box, a pay-tv provider or the internet. The same could be said for the viewing device, it might be the latest UHD-enabled screen or the screen of a next-generation tablet – but ultimately, it is all about the content and how viewers interact with that content. Another vital element in the whole customer experience is control. Today’s audiences may want the convenience to be able to watch what they want, when they want, on whatever device, however this has heightened the desire for ultimate 52 | KITPLUS - THE TV-BAY MAGAZINE: ISSUE 115 JULY 2016 control. With the myriad of systems in the living room, access needs to be easy and instantaneous, with navigation and searching for speciﬁc content as straightforward as possible. The entire user experience would be based on ease of use, particularly the remote control and user interface (UI). When it comes to the remote control, viewers want the widest range of functionality, without the frustration, brought by handling multiple devices and complex buttons. The current challenges facing viewers was highlighted in the research, which evidenced the confusion around switching source, or navigating between TV, set-top box, games console and other components such as DVD players or ampliﬁers. Consumers even ﬁnd getting the right picture on to the screen a struggle, with 34% of respondents saying it was an issue. The TV audiences surveyed want simple solutions to their needs, and almost one in four consumers said they had already selected to use universal remote controls in their homes in a bid to cut through the complexity and control all of the systems through one device.