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Whereas, with Mediaﬂex, we have abstracted the complexity of the programming language and presented a very simple and intuitive interface that enables the user to add decisions to the workﬂow very easily without concerning themselves with the script. THIS ALL SOUNDS VERY “SOFTWARE-DEFINED”. IS THAT AN APT DESCRIPTION? Very much so, and it’s a term I like. Another aspect of that software-deﬁned workﬂow is something we have called “registered service task”, which is a special service task that can be inserted anywhere in any workﬂow. Basically, it pauses the workﬂow to enable the client to run a special bit of programming if they want to. So, having said there’s little need for additional scripting, there is always someone who has a clever idea. The registered service task can pause the workﬂow, export C E L O AM metadata values, and enable the user to run their own programme scripts or trigger manual processes. What this means is that if someone wants to write a highly specialised bit of scripting language to do something really clever around a bunch of metadata values, they have the option to do that. SCALABILITY IS PARAMOUNT THESE DAYS. DOES MEDIAFLEX TRACK WITH THAT NEED? Mediaﬂex solutions are not only scalable, they can be scaled very affordably. We used to have one product that could be tailored with modules for ingest, archive, or whatever. What we have now done is productise those modules into a range of individual solutions, each being effectively a subset of the larger Mediaﬂex-UMS (Uniﬁed Media Service) product. We use the term ‘media service’ because each service addresses speciﬁc workﬂow requirements for a work group t ms for ste -Ne l a i ists Thru ne Sy d c a Spe oal an nd Cr G ms a In- ca i Min or business team within a larger organisation. There are media services for production, content preparation, archiving, ingest, and collections management. They work as standalone solutions, or can be combined as part of an enterprise system. They all share the same core Mediaﬂex technology platform, and all aspects scale readily in terms of number of users, number of supported workﬂows, and overall system horsepower. When you want to do more, they all connect seamlessly to provide a comprehensive Mediaﬂex-UMS solution that can scale on premise, in a data centre, or in the cloud. HOW EASY IS IT TO USE A PRODUCT LIKE MEDIAFLEX? a supervisor, or whatever, we have a range of user interfaces that will suit them – the simplest of which is so intuitive that it requires next to no training. From a user rights perspective, we can easily switch off functionality so that speciﬁc users only see what’s pertinent to their job. There are two levels, a UI that is technical to perform a job function, and an intuitive level for those who just want to ﬁnd a piece of media and do something with it. These are all typical questions that we get asked at trade shows, and they’re probably not much different to other MAM vendors. The differentiator is that we prefer to spend more time showing people what Mediaﬂex can do than just talking about it. Typically, we would expect to be able to train someone who has a speciﬁc role within an organisation within two or three days. Plus So 91x133.qxp_Layout an 1 06/05/2015 10:12 Page 4 whether they’re Kit ingest operator, a producer, Be proud of your sound P Wireless Microphones Wireless IEM RF over Fibre Why show this! Wireless microphones and IEM with the widest tuning range in the industry When you can show this! w: www.polecam.com e: firstname.lastname@example.org wireless sound solutions t: +44 (0) 1234 855 222 visit: www.raycom.co.uk email: email@example.com call: 01789 777040 KITPLUS - THE TV-BAY MAGAZINE: ISSUE 115 JULY 2016 | 59