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saves hours of setup time required with legacy flicker box workflows. The real advantage is that CINESFX is easy to use and allows operators to be more versatile during a shoot without losing time or spending additional money. The Rotolight Anova Pro is one such development. Featuring a number of industry- first features, the location and studio bi-colour LED light is known for its powerful, yet soft light output and catch light effect due to its round shape. The light offers AccuColour™ technology for exceptional colour rendering, and dual controls for fast, tuneable colour aided by an accurate colour temperature display. In addition to being a powerful key light, it also incorporates a powerful suite of customisable lighting effects in its CINESFX™ function. CINESFX helps users simulate various types of light, such as strobe, fire, police, TV and gunshots for use on feature films, television and independent productions. The inclusion of this feature into the light itself means that DoPs and gaffers no longer need to buy or hire a flicker box, which traditionally has been used to recreate these types of effects, and it CINESFX already has its fans in the industry already. Stefan Lange, a visual special effects veteran and Emmy Award winner who has worked on films like Batman, Skyfall and Dark Shadows, said: “The CineSFX mode that’s built into the Rotolight Anova PRO is an advantage to any production. It’s fast - it doesn’t matter if it’s a feature, a drama or a documentary, it’s always going to come out and fill that little bit of, and add that little effect. There isn’t a job I wouldn’t take it on.” CONCLUSION As LED becomes the established go-to product for the broadcast, media and entertainment industries, and the market and competition in the sector reaches saturation, it will become increasingly important for LED manufacturers to find unique ways to differentiate their products. This will result in new lighting innovations to enhance creative possibilities, and ultimately save DOPs, gaffers and producers both time and money, with Kit Plus 91x133.qxp_Layout 1 06/05/2015 10:10 Page 1 consistent, high quality LED lighting. Be proud of your sound Wireless Microphones Wireless IEM America's most popular range of wireless microphones and IEM including the world’s smallest belt-pack transmitter wireless sound solutions visit: www.raycom.co.uk email: firstname.lastname@example.org call: 01789 777040 KITPLUS - THE TV-BAY MAGAZINE: ISSUE 116 AUGUST 2016 | 47