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NEWS MOVE & DELIVER ANALYSIS Finally someone has addressed the elephant in the room: online video advertising sucks. OK, ‘sucks’ is a bit strong. Online video advertising is not very satisfying. According to a survey of 4,000 consumers in the UK, France and Germany, 92% of people in those countries agree that changes need to be made to current online video advertising in order to improve the viewer experience. Meanwhile, in other news, water is wet. The research was carried out by Vanson Bourne and commissioned by online video solutions provider Brightcove (who clearly have a vested interest in such things). We don’t know how robust the sample was or how it was weighted so let’s not get too carried away. But it does back up a lot of people’s theories, including mine. So what is it that annoys people so much? When asked to pinpoint their specific objections to video advertising, consumers cited irrelevancy, volume and poor delivery with 67% choosing to stop watching their selected content as a result of one of these issues. PLAYOUT AND CHANNEL BRANDING PlayBox Technology has revealed that its AirBox Neo has been deployed by Australia’s Echo Sports Network (ESN) to power a new streaming channel dedicated to promoting amateur sports. “We needed a software solution we could use on our existing servers and something that was cost-effective to kick-off,” said ESN’s Lyle Cameron. “We have ambitious growth plans and PlayBox has CloudAir, the IP-based remote management system that we plan to introduce in the future.” The PlayBox AirBox Neo content playout system supports UHD, HD and SD and plus HTTP, HTTP Secure, UDP, RTMP, MMS, MMSH, YouTube and RTMP. Playbox has also announced that it has now delivered a total of 17,000 television playout and branding channels worldwide. playboxtechnology.com Similarly, 73% said they experienced poor video ad delivery (ie buffering or failing to load) and the volume of online video ads frustrates more than half (51%). The findings are published in Brightcove’s ‘The Ad-Verse Consumer: European Video Advertising Tolerances in a Digital Age’ which also highlights that consumers don’t want to pay for online video content. Publishers, broadcasters and services providers clearly need a new approach to monetising their video. Mark Blair, vice president of EMEA at Brightcove, believes that “the key to marrying the two is finding a balance improving the user experience so they are more willing to accept ad content.” He’s right, of course. And the answer probably lies in shorter, more targeted ads that are delivered in a more efficient way. Perhaps that is easier written than done. VIDEO SECURITY Viaccess-Orca and Harmonic showed two new developments at IBC: an end-to-end video software as a service (SaaS) for OTT applications and a multiview app for virtual reality (VR). The offerings are said to increase monetisation opportunities for pay-TV operators. Viaccess- Orca also demonstrated new analytics capabilities for its TV Everywhere as a Service (TVaaS) and announced that US-based content provider Channel 4 Media USA has bought Voyage - TV Everywhere. Catering to ethnic communities, Channel 4 Media USA is using the technology for security, personalisation and to ensure user experience during the delivery of live television channels and video-on-demand content. In addition, Viaccess-Orca’s Adaptive Sentinel dual card and cardless conditional access system (CAS) has been selected by Orange to improve security in its new Ultra High Definition set-top box. viaccess-orca.com 36 | KITPLUS - THE TV-BAY MAGAZINE: ISSUE 118 OCTOBER 2016