KitPlus - The TV-Bay Magazine

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TECHNOLOGIES 80 Years of broadcast How far we have come Neil Maycock EVP and General Manager, Media Software Solutions, SAM. The BBC delivered its first continual public broadcast 80 years ago, that included coverage of the BBC Television Orchestra and famous musical comedy star Adèle Dixon. This was a world first heralding the beginning of continuous broadcasting in the UK and kicking off the broadcast industry’s constant search for new ways to improve the accessibility and quality of television content. Since then, the rate of change in television has shown no sign of abating, and the industry has continually evolved from the first use of color, to digital, to high definition. The consumer TV experience has changed beyond recognition from those early days. Now the industry is standing on the edge of the next developments in TV, the coming of age of 4k and the rapid approach of HDR. How are these advancements progressing and where is this taking the television industry? 50 | KITPLUS - THE TV-BAY MAGAZINE: ISSUE 120 December 2016 The dawn of 4k At the vanguard of the latest technological push in consumer television is 4k. The industry as a whole hasn’t already bet on the new resolution, but many companies are upgrading their infrastructure. Sales of 4k sets already represent 40% of all sets being sold. As with HD, it is the production side of the business that is investing first, before content distributors. In anticipation of the upcoming format, content producers want to ensure their products have maximum shelf life and value in the future. Whilst the sales of consumer sets continue to grow, there remains uncertainty in the marketplace with content providers and consumers to the value 4k brings. Screen size and ‘Smart TV features’ are more likely to influence a consumer’s buying decision.