KitPlus - The TV-Bay Magazine

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NEWS MANIPULATE & EDIT ANALYSIS I was very interested to learn before Christmas that Avid is to allow its users to vote on how the company might do things in the future. Not all of its users, clearly, but those that are members of the increasingly influential Avid Customer Association (ACA). This inaugural ACA Vote will apparently allow owners of Media Composer, Pro Tools et al to “directly influence the company’s future technology, product and service offerings”. It will span the areas of creative applications, workflow solutions and emerging technology covering technical, creative, business and investment. New and old ACA members alike can vote. From what I am aware, it’s quite a detailed survey that is segmented into different user types (eg video editor, music producer) and by industry. Among the available options is the chance to rank potential new product features by priority. Free text areas are also included. The latter should make for very interesting reading. Avid chief exec Louis Hernandez, Jr says his company is “setting a precedent for the industry” with the launch of the ACA vote. This is probably true. But it is also setting a new precedent for Avid in particular. It gives Avid users a voice within a corporation that, rightly or wrongly, is (or has been) considered very insular. Clearly this is a sign that it is trying its best to be less so. Voting in the political sphere has proved very divisive in the last 12 months so there is no guarantee that democracy will please everyone. But the ACA Vote is certainly a step in the right direction. And if it does nothing more than help to highlight and fix current bugs on Avid products, it will have been a more than useful exercise. People love Avid products. They don’t necessarily love Avid. Could this be the beginning of a shift in that dynamic? 12 | KITPLUS - THE TV-BAY MAGAZINE: ISSUE 121 January 2017 PRO AUDIO Indian film composer and artist Harris Jayaraj has installed a second Prism Sound ADA-8XR multichannel converter in Studio H, the two- studio complex he owns in Channai. Already using Prism Sound conversion for recording, Jayaraj added an ADA-8XR with an AES card to his mix chain when he upgraded to ProTools HDX. Pro audio distributor K K Internationals supplied the converter. Jayaraj said: “Alongside the upgrade to ProTools HDX, I also added a lot of analogue equalisers and compressors to my studio so I went for another ADA-8XR converter to enhance the number of inputs and outputs (16AD and 16DA). I am now using Prism Sound conversion for mixing as well as recording they have literally replaced the Avid converters on my ProTools system.” prismsound.com I/O’s Studio Technologies has introduced a new mic/line input and line output interface that allows analogue signals to interface with applications that use Dante audio-over-Ethernet media networking technology. The Model 5414 allows four microphone or line-level sources to be connected to the unit for conversion to digital and then output via Dante. Gain, high-pass filtering and P48 phantom power can be selected as required to optimise audio performance. Gordon Kapes, president of Studio Technologies, said: “The use of Audinate’s Dante protocol is growing rapidly in the broadcast, corporate, installation and live sound markets. Studio Technologies continues to support these areas with new products based on customer feedback, with the Model 5414 being one of the latest examples.” The 5414 can also be used as an edge device for a Dante network implementation. The company has also introduced the Model 44D Audio Interface which allows users to interface 2-channels of analogue line-level audio to and from applications that use Dante. studio-tech.com