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NEWS MOVE & DELIVER ANALYSIS I’ve said it many times before but the key to making a success of online video streaming services – especially on connected TVs where there are lots of different apps available – is high quality universal search, discovery and recommendation functions. As a smart TV owner I am constantly frustrated that I cannot find what I want and that any recommendations are not up-to-scratch. Now, there is data to suggest that I am not the only person in this predicament. According to new consumer research commissioned by Piksel, TV viewers are “spending too long on searching for good content”. The study, conducted by Censuswide and based on the answers of more than 2,000 people in the UK and US, found that consumers spend an average of 16 minutes searching for content. Then, when they don’t find anything, the majority will look elsewhere. Choosing multiple options, half would change the channel, 19% would change providers, and 38% would switch off entirely. PERSONALISATION Source Digital used CES in Las Vegas to discuss how personalisation, smart content and omni-screen use can increase consumer engagement and create new revenue opportunities. Exhibiting at C Space in the ARIA booth, the company debuted a number of options that make use of its recently launched platform including content-as-a-storefront, brand and product engagement, second level story lines and content discovery. Source Digital chief executive Hank Frecon said: “With the ultimate goal of reaching the right customer at the right time, Source Digital sees metadata as the foundation and force that brings consumer engagement to new heights with an immediate call-to-action. The subsequent result is the next wave of acquiring accurate metadata-driven digital consumer insights.” The research also covers recommendations. Unsurprisingly, many viewers don’t think their service providers are very good at it with 41% saying that suggestions made by broadcasters and OTT providers are hit and miss, while only 16% say that are accurate. Unfortunately, half (49%) of respondents are at a loss to how search and discovery could be improved in its current state. I would suggest that be able to search (or have recommendations) based on less tangible criteria such as theme or emotion might be an option. Fabrice Hamaide, the president of Piksel, pinpoints the importance of metadata. He says: “Metadata tools can help organisations streamline those processes and ultimately deliver relevant, targeted content that will keep audiences engaged for longer.” He’s right, of course. To my mind, the big problem is gathering the relevant metadata in the first place. As such, I fear my frustrations with finding online content will continue for a while longer. 22 | KITPLUS - THE TV-BAY MAGAZINE: ISSUE 121 January 2017 COMPRESSION London-based V-Nova has joined the Society of Motion Pictures & Television Engineers (SMPTE). The move will allow the company to participate with the SMPTE UK Section membership as part of the industry-wide drive to better utilise standards. “We welcome V-Nova’s commitment to supporting education of SMPTE members and the UK media community with respect to the new technologies of Ultra HD, with High-Dynamic-Range, wide colour gamut, and higher frame rates,” said Peter Weitzel, secretary/treasurer of the SMPTE UK Section. V-Nova is the company behind the video processing technology Perseus.