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NEWS Financial taboos in broadcast slowing market progress T he latest technology is being prevented from reaching the mass market because media professionals won’t talk about asset finance, according to media asset finance company Azule Finance. The claim comes as the result of a recent survey which shows that nearly two-thirds (64%) of broadcast professionals wouldn’t take out asset fi nance on new equipment because they believe their colleagues always pay in cash. The survey also highlights that nearly half (46%) of broadcast professionals have never heard of asset fi nance at all. Ticking all the boxes B VE 2014, the essential event for content creation professionals, welcomed over 15,000 visitors this year. With busy aisles and standing room only at many of the free seminars, visitors and exhibitors alike enjoyed a vibrant, informative and forward-looking show with plenty of new technology to experience and knowledge to gain and share. Pre-audited fi gures placed footfall at over 15,000, roughly on a par with the 2013 show. The number of international visitors increased by more than 30% on fi gures from last years show, and repeat visits also increased. Exhibitors welcomed a wide variety of high quality, knowledgeable visitors with serious purchasing intentions. BVE 2015 will take place at ExCeL London from 24-26 February 2015. However the poll, conducted at BVE 2014 by Azule, reveals this belief is more of an assumption than fact. Almost three quarters (73%) of those questioned - who stated they were aware of asset fi nance - either said they would consider using fi nance, or already believe that it’s a useful business tool. Peter Savage, managing director of Azule Finance, says, Not talking about fi nance is an industry trait; we work in a niche sector which means we see and speak to each other regularly at various events throughout the year. Yet for some reason, even though a lot of people use it, no one will talk about taking out fi nance to get their project off the ground. People assume everyone pays for deals in cash. It’s a shame because this taboo is preventing the industry from evolving as fast as it could be. This means that exciting, cutting-edge developments, such as 4k seem unattainable to the masses when in reality, with the help of asset fi nance, they already are. Catch up with interviews and studio shows from tv-bay’s BroadcastShow here... Azule is the leading provider of asset fi nance and leasing solutions for the media and technology sectors in the UK and across Europe. Stand N3620 Complete range of Rack Based and compact stand alone fibre interfaces New products PW-140 Series Net Caddie Caddie-LB 3G BlueLite Universal 3G-SDI Signal Transport Camera Interface using “Stagebox by BBC R&D” Technology OB and field deployable applications ENG and SNG Plus new Gigabit, HD, and multi-format cards for BC Series Modular Fibre Interfacing