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NEWS Video scene continues to use DVD’s P rimera Technology Europe, recently conducted a survey asking who still uses optical media for which application. The results of the poll are now available and surprisingly and fortunate for Primera the prediction that data is mainly saved in data clouds didn’t come true. 94% of all participants still use CDs, DVDs or Blu-ray Discs. Optical media are mainly used for video production 51% of the respondents use optical media for video production of product videos, tutorials and original movies. 19% use optical discs for audio and music production. The result is also refl ected in the chosen media types: 70% of the used optical media are DVDs and 20% are CDs. In addition to the mentioned applications CDs, DVDs and Blu-ray Discs are also used for data transmission and distribution a total of 11%. Almost half of all respondents (44%) use on average up to 50 discs per month, 21% consume 51 to 100 discs. Monthly production runs of more than 500 or 1000 copies are less common compared to small and mid-sized runs, as large volumes are usually handled by pressing plants. The numbers refl ect the change in society to protect the environment and towards a higher awareness of data protection. 06 | TV-BAY MAGAZINE: ISSUE 89 MAY 2014 And the loudness meter goes to... W ith the inclusion of loudness in the DPP’s delivery specifications that come into force in October, UK distributor Aspen Media found business to be brisk at its dedicated loudness management and metering stand at BVE recently. Jünger Audio showed a range of loudness management tools for artefact free R128 compliant content, RTW its loudness audio meters and both companies demonstrated their respective loudness loggers. Aspen Media’s prize draw at the show, an RTW TM3 6 channel loudness meter, was won by Adrian Huckfi eld, a Technical Specialist in the Format Transfer Area at Red Bee Media where fi le to tape, tape to tape, tape to fi le, DVD duplication and foreign fi lm subtitling is carried out for major broadcasters. Adrian’s role is to devise workfl ows, write user guides and train operators, as well as being operational. Adrian told us “We handle a lot of commercials that are all checked for loudness. However, we do get the occasional complaint about loudness issues; the commercial is compliant, the programme is compliant but the transition from a programme that ends quietly makes the commercial appear to be too loud. It is therefore essential that we have accurate meters and loudness measurement so winning the Aspen Media prize draw was opportune”. Adrian is pictured with his colleague Engineer David Tinley.